Tran Thai
Growth & Product Marketing @ Autonomous Inc.
About
Thai (Julley) Tran is a data-savvy marketer who is passionate about digital marketing and innovation. She finished Bachelor's degree in Marketing at Western Sydney University and pursue a Growth Marketing career. She is eager to learn more and strive for professional excellence in a challenging and innovative environment.
Vietnam
Ho Chi Minh City
Computer Games
Mobile Marketing, Customer Acquisition, PnL Management, Search Engine Optimization (SEO), Product Development, Portfolio Management, Performance Marketing, Digital Strategy, ROAS, Game Design, Power BI, Project Management, KPI Implementation, Sales Management, Automation, Growth Strategies, Digital Marketing, Collaborative Problem Solving, Data Analysis, User Experience (UX)
Experience
Growth & Product Marketing
Autonomous Inc.
User Acquisition
Uplive
User Growth Associate Executive
MoMo (M_Service)
Vietnam
Soon realized my passion of end user-marketing. I felt in love with the offline payment landscape and the orchestration behind it (lingering from the last job haha). Applied Product-led Growth principles in my day-to-day work 1. Key Growth products: Sổ Tay Thiện Nguyện, core product Donate by Purchase at MoMo, amplified through 3 donation campaigns 2. Designed promotion & gamify campaigns for offline users and top merchants 3. Conduct market trends research, A/B testing for in&out-app channels to provide actionable insights 4. Optimized in-app order through targeting journey & feedback loop
User Growth Trainee
MoMo (M_Service)
Vietnam
Business Inteligent Intern
Mondelēz International
Ho Chi Minh City, Vietnam
Coming from a family with a trade background - Heneiken's distributor, I knew my first step would be in FMCG. After fast-tracked for being a country finalist, I joined Mondelēz 1. Key Growth project: Green Field - Green Outlet, penetrate & diversify Kind Do‘s portfolio in Vietnam market 2. Build Power BI tracking dashboard: Green Fieldtrip-Green Outlet, Mooncake Tracking and Half-year tracking 3. Automate flows using Uipath to reduce the team's manual data entry workload
Communication Coordinator
Western Sydney University
Vietnam
Worked with other agencies, NGOs and universities to delivered info on job opportunities posts, lead offline event for student at WSU
IELTS Tutor
IELTS Xuân Phi
Education
Western Sydney University
Marketing
Tran Thai's Contact Information
Phone
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