Tracy Rodriguez

Scaling partnerships for the future of marketing. At Kerdixo, we’ve built an AI operator that takes the guesswork out of ads. Ranking offers, launching campaigns, and shifting budgets automatically within your set guardrails.

Marketing, Management & Operations Assistant at Mercer Athletics. Contribute to video, sound, and media operations for home games and live events. Collaborate on events setup, logistics and execute in-game promotions, which improved customers experience and increased by 43% in game attendance. Design graphics and filp cards for Basketball, Baseball and Softball. Conduct research and monitor compliance with Name, Image and Likeness (NIL) regulations and potential issues.

Manage daily operations and assist patrons at the facility. Create engaging experiences for spectators during athletic events. Implement JavaScript on Google Sheets, resulting in increased worker efficiency and streamlined processes.

Developed time management skills to balance academics, athletics, and extracurricular activities. Exercised strong leadership skills and practiced self-discipline on and off-field to promote positive environment. Assisted teammates with understanding plays and game strategies during practice sessions. Accepted constructive criticism from coaches and teammates to improve skills. Conducted personal interviews with media representatives after games or competitions. Utilized social media platforms to promote team accomplishments and successes.

Led business development, developed and maintained relationship with 23 partners. This relationship-building improved my verbal communication. Conducted market research and analysis to inform strategic decision making. Led PowerPoint slideshows for groups meetings exceeding 50+. Achieved 115% increased in Instagram engagement and 2.7% increase in following. Designed advertisement graphics for events. Promoted events and others projects management. Created an online buying ticket website which led to a 158% sales increase and increased our market growth. Used my strong analytical skills to led business operations and sold merchandise through pop-up shops. Managed budgeting and finance for events.

Experienced stock management and inventory. Expertised advice on equipment, order management, direct sales and customer relations, resulting in increased customer satisfaction.