tracy paulsen

Skagen was aquired by Fossil Group in 2012

* Launched the brand in 2001 to major department stores, Marshall Field’s, Dillard’s, Famous Barr * and Carson Pirie Scott. * Achieved a 15% increase in overall 2003 retail sales. * Increased wholesale shipments by 20% in 2003 resulting in 1.0M annual shipments. * Created assortment plans tailored to maximize account’s demographics to planned business. * Analyzed sales, weekly by sku, category, class and branch, managed markdowns, advertising, * merchandising and OTB budgets to plan. * Supervised 15 part time merchandisers to ensure proper brand representation at store level.

* Managed and increased sales volume to $5.0M in retail sales in a 5 state upper Midwest territory. * Analyzed sales, sell thru, stock to sales ratio and product location to effectively assess and drive business and maximize brand adoption. * Organized regional and store training seminars for store personnel on product knowledge and selling techniques to effectively market the brands. * Increased and intensified visual presentations of each brand through the use of POP display and marketing materials. * Negotiated with Buyers and Store Mgt for best locations in departments. * Two time recipient of Account Representative of the Quarter Award

Manage the Fossil Group Smartwatch category with Best Buy