tracy padilla

Day-to-day contact and project management for Agilent Technologies for integrated campaigns. Responsible for project estimating and budget management.

Managed on-time and on-budget production for direct mail fundraising appeals including print and mail shop. Responsible for quoting and managing production budget for client services for 3 - 4 clients at one time.

Day-to-day client contact and project management for the following three accounts: Alliance Defense Fund (ADF), Northwestern Media and Moody Bible Institute. Responsible for ensuring each fundraising appeal followed the set strategy including creating the data request that finalized the target segmentation and packaging structure. Responsible for summary reconciliation for package performance including total funds raised in addition to tracking internal agency profitability at the individual project level.

Oversight of tactical execution including maintaining and updating process protocols as appropriate and budget creation and management for the following clients: Agilent Technologies, BNSF, WorldLink, Silversea Cruises, TELUS Communications. All accounts included integrated campaign development across traditional print advertising and collateral as well digital executions. WorldLink included an entire website redesign from UX design, creative skin through HTML build. Silversea Cruises included an overhaul of their collateral and direct marketing design standards. TELUS included website redesign of the their Business site using Agile methodology for all roles from UX to HTML development.