Tracey Fulton, CPG and Retail

I'm a strategic, action-oriented national sales leader who's passionate about driving brand strategy through retail channels in the consumer products group. I have a proven record of delivering revenue growth, profitability, and ROI by combining data-driven planning, cross-functional collaboration, and strong relationship management with my customers. I specialize in developing and executing business plans that connect strategy with action - aligning marketing, finance, product development and supply chain to achieve shared business objectives. I'm known for my financial acumen, polished communication, and balanced approach - blending data, collaboration, and creativity to deliver sustainable success for both the brand and the retail partner. Known for: > Recognized as a strategic, action-oriented leader who drives brand strategy through retail channels and inspires cross-functional collaboration to deliver profitable, incremental growth. > Own and deliver key performance metrics including sales, profit, and ROI across top-tier national retail partners. > Negotiate and influence strategic initiatives across multiple levels to deliver mutually beneficial outcomes and drive incremental growth. > Build and sustain trusted relationships across internal and external partners driving collaboration and execution. > Demonstrate strong P&L management and investment decision-making to ensure profitable account growth. > Utilize market analytics and consumer insights to assess account performance, identify opportunities, and implement improvements that accelerate revenue and margin growth. I am available to discuss new opportunities either in the greater Grand Rapids, MI area or remotely. Please contact me at TLFulton65@gmail.com