Tracey Luma

Type Marketing helps staffing companies who’ve grown big via sales but never really nailed down a solid marketing plan. We dive into their current strategies, design customized marketing playbooks from bold to safe, and push to get these plans live fast—skipping the fluff and focusing on real, workable marketing moves.

My role is to identify and implement strategic partnerships between our clients and Randstad's host of Diversity & Inclusion programs and HR Technology Portfolio. My team conducts business to business outreach to clients and prospective clients to support development and implementation of D&I goals partnerships and social good initiatives throughout the organization and country. I work along side our Sales Center of Excellence , Marketing & Executive Steering to coordinate and support central efforts to improve inclusion, diversity, and equity services and programs related to strategic planning and change management, learning and development, and employee engagement including oversight for employee resource groups; providing subject matter expertise and creating solutions and ideas towards diversity interests. Coordinate meetings between client leadership (C -Level) and Sales Executives to develop and lead implementation of programs to attract, retain and promote a diverse workforce. Women in Technology International @WITI I provide strategic and operational direction on Women in Technology Events, Webinars & E-Learning Recruitment supporting the delivery of top-tier experiences to our clientele. Always improving on Diversity & Empowerment of Women in Technology! Military Hiring Program- This unbelievable program is the definition of altruism. We provide your organization access to proposed military pay charts for 2019, a platform to post your open positions for Veteran and spouses of veterans and a military skills translator. www.military.com

Brand Manager (NJ/PA Territory Sales Rep) • Conducted all sales training to Department Managers and Sales Associates on site at Bloomingdale’s, Nordstrom, Saks, Lord & Taylor and Neiman Marcus. Groups consisted of between 3 to 50 employees. Training consisted of: Developing role plays Product knowledge classroom style training. On the floor training by example. • Developed creative sales promotions to incent department store sales associates to sell more Spanx. • Worked with Department Managers to promote new products.