Toyyib Morakinyo, MBA
Director, Business Value Services @ Salesforce
About
I’m a purpose-driven business strategist with a unique blend of engineering precision, financial acumen, and a deep understanding of technology's impact on enterprise growth. Currently, I serve as a Business Value Services Consultant at Salesforce, where I help large manufacturing organizations articulate the business and financial impact of digital transformation initiatives, influencing strategic technology investments and advancing over $30M in enterprise deals. Before Salesforce, I worked at AT&T, where I supported technology and strategic initiatives in the telecom space, and at Pratt & Whitney as an aerospace engineer, optimizing jet engine assembly, testing, and validation while contributing to innovations in aviation technology. These experiences built my foundation in analytical problem-solving, operational excellence, and customer-centric thinking. I hold a Bachelor’s degree in Mechanical and Aerospace Engineering, an MBA with a focus in Finance and Management, and a professional certification from MIT in Applied Artificial Intelligence for Digital Transformation. My passion lies at the intersection of technology, business strategy, and financial storytelling—helping organizations unlock value, drive innovation, and make smarter decisions. Core values: Serve customers first approach, deliver excellence, share success with others.
United States
Dallas-Fort Worth Metroplex
Real Estate
Solidworks, Maple, Matlab, Engineering, AutoCAD, Microsoft Office, Mac, Program Management, ASTM standards, CPSIA, Manufacturing, Programming, PowerPoint, SolidWorks, Customer Service, Data Analysis, Leadership, Microsoft Excel, Microsoft Word, Public Speaking
Experience

Senior Manager, Business Value Services
Dallas, Texas
I partner with Salesforce's manufacturing enterprise customers to define and articulate the business and financial value of Salesforce solutions. I work cross-functionally with sales, product, pricing, and operations teams to craft compelling, data-driven strategies that accelerate technology investments and drive customer success. My role focuses on helping customers align on strategic priorities, quantify ROI, and build strong business cases to support multi-million-dollar decisions. Key Achievements & Responsibilities: Advanced Financial Modeling: Built complex financial models—including ROI, NPV, payback period, and 5-year forecasts—to quantify the impact of Salesforce solutions and support over $30M+ in ACV across large enterprise deals. Thought Leadership: Co-created white papers and point-of-view documents on topics including Connected Products and Asset Service Lifecycle Management to elevate Salesforce’s value narrative for manufacturing customers. Executive Engagement & External Branding: Delivered customer-facing value workshops and presented to C-level executives (CFOs, COOs, etc.) on business cases and financial priorities. Speaker at Dreamforce 2024, showcasing the financial and business impact of Salesforce’s manufacturing solutions to an audience of industry leaders. Enablement & Education: Led internal enablement sessions for sales teams on financial analysis, company earnings interpretation, and strategic POV creation from company reports and market trends. Cross-Functional Collaboration: Partnered with Sales Ops, Deal Desk, Product Management, and Pricing to create impactful customer-facing assets and value-driven sales proposals that contributed to net-new revenue growth. Mentorship & Culture Building: Spearheaded a mentorship circle initiative within Salesforce AMER BVS, pairing senior leaders with junior team members for monthly sessions focused on career development, learning, and connection.

Senior Associate Corporate Strategy, Customer Service Transformation
Dallas, Texas, United States
In the customer advocacy organization, providing thought leadership and strategic recommendations to senior leadership on customer experience improvement efforts. Responsible for conducting internal and external analysis, researching and evaluating competitors and industry trends, and distilling complex problems into succinct and easily understood set of conclusions.

Lead Digital Product Manager - Customer Experience Transformation | Leadership Development Program
Dallas/Fort Worth Area
Served in lead product manager role to support Digital organization in the Wireless Customer and Cost Transformation (CxT) efforts. Managed cross-product teams’ dependencies to deliver business and customer experience improvement opportunities.

Lead Chief of Staff, Operations | Leadership Development Program
Dallas, Texas
Provided direct support to Senior Vice President of Operations in managing and executing multiple priorities in an environment of constant change to ensure smooth business operation. Handled executive communication, org-wide employee engagement activities, and cross-functional projects to improve operational efficiency and organization culture.

Mechanical Engineer
Middletown, Connecticut
Developed assembly process manuals for development commercial and military engine according to engineering design requirements. Conducted assembly trials to determine efficient and effective development assembly methods. Troubleshooted development engine assembly delays on shop floor to avoid assembly work stop. Extensive travel supporting jet engine assembly plants in FL and GA.

Associate Engineer
Part of the System Engineering and Validation (SEV) Engineering rotation program with three (3) rotational assignments in Design, Assembly, and Test engineering roles supporting the testing and validation of commercial and military jet engine programs. Extensive travel supporting domestic plants in FL, GA, and CT plus an international work assignment supporting a major vendor in Toulouse, France.

Mechanical Lab Technician
fairfield, nj
Performing physical and mechanical testing on various toys and juvenile products Ensuring manufacturers are in compliance with American and International standards Writing and issuing technical test reports for clients Operating and utilizing mechanical equipment towards engineering projects

Engineering Assistant
New Brunswick, NJ
Researched and Compiled critical information towards the completion of various engineering projects Modeled engineering designs using SolidWorks Used machine shop equipment to perform physical alterations to student engineering designs Prepared and presented PowerPoint presentations to educate engineering students

RU-Telefund - Student Ambassador
303 george street, New Brunswick, NJ
Calling Rutgers alumni, students, and friends across the country with updates on different events, improvements, and programs occuring at the university. raising monetary support for scholarships, fellowships, researches, and various programs currently has raised over $50,000 in pledges
Education
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