Barbara Toth

Senior User Acquisition Specialist @ Socialpoint

About

Data-driven digital marketing professional with 6+ years in user acquisition for mobile games.

Country

Spain

City

Barcelona

Industry

Marketing & Advertising

Skill

Remarketing, Data Analysis, Consulting, Online Marketing, Campaign Management, Digital Marketing, Online Advertising, Creative Strategy, Search Engine Optimization (SEO), DSP , Pay Per Click (PPC), Advertising, Mobile Games, Mobile Applications, Microsoft Excel, HTML5, CSS, Adobe Photoshop, Adobe Illustrator, Tableau

Experience

Senior User Acquisition Specialist

Socialpoint

2021-6 - Present · 5 yrs 3 mos

- Maximizing profitable UA investment, having worked across all of Socialpoint’s biggest titles - Dragon City, Monster Legends, Two Dots and currently our newest title, Top Troops - Responsible for campaign management and optimisation on SRNs (Google, Facebook, ASA), several DSPs, ad-networks and discovery apps - Executing the retargeting strategy while maintaining profitable iROAS - Reporting to key stakeholders within marketing and product teams - Involvement in the creative strategy, following competitor trends, being in charge of creative testing and reporting - Being the main POC within the UA team for our strategy towards SKAN and privacy - Fostering continuous growth of our games by integrating new partners and maximizing our channel mix

User Acquisition Specialist

Socialpoint

2020-6 - 2021-6 · 1 yr 1 mo

Barcelona, Catalonia, Spain

User Acquisition Manager

Pixel Federation

2019-3 - 2020-5 · 1 yr 3 mos

Bratislava, Bratislava Region, Slovak Republic

- Planning and executing campaign strategy and budget allocation for UA - Campaign optimisation using an internal LTV prediction model, focusing on profitable ROAS - Working with Facebook Ads, Google Ads (UAC) and Apple Search Ads. - Responsibility for managing the Amazon Advertising account. - Experience with 3rd party ad networks and retargeting campaigns - Working with extensive budgets on a daily basis - Experience with global-launching marketing strategy - Participation in mobile gaming conferences

Advertising Campaign Specialist

Amazon

2018-5 - 2019-3 · 11 mos

Bratislava

- Digital campaign management, ensuring optimal campaign planing, setup, strategy and targeting - Optimisation towards various KPIs to meet the clients' requirements - Experience with working in a programmatic environment (Amazon DSP), as well as Amazon Fire Tablet and the Amazon App - Reporting on campaign performance - Participation in PAN-EU campaigns across EU5 locales - Experience with Salesforce and Tableau

Dispute Analyst

Amazon

2016-12 - 2018-4 · 1 yr 5 mos

Bratislava

- Providing support in resolving invoicing discrepancies via AR disputes for the French marketplace - Daily client contact with the vendors of Amazon France

Processing Agent

KONE

2015-6 - 2016-11 · 1 yr 6 mos

Bratislava

- Administrative support for KONE France, experience with SAP databases - Daily communication with KONE's contractors - Involvement in various translations