Tori Morrissey, MM

Own Brand Lead @ Meijer

About

With over eight years of experience in marketing and brand management, Tori has built a reputation for bringing strategy and creativity together to deliver campaigns that make an impact. At Navico Group, she helped elevate the global Lowrance brand through product launches, cross-functional collaboration, and strategic partnerships that drove results. Tori is passionate about creating meaningful brand experiences—whether through digital campaigns, events, or retail activations—that connect with audiences and move the business forward. She thrives in collaborative environments where ideas flow freely, goals are shared, and teams work together to bring big visions to life

Country

United States

City

Grand Rapids

Industry

Marketing & Advertising

Skill

Content Management, Cross-functional Collaborations, Cross-team Collaboration, Marketing Strategy, Marketing Campaign Management, Marketing Event Planning, Tradeshow Planning, Retail Marketing, Social Media Marketing, Social Media Communications, Trade Shows, Strategic Partnerships, Project Management, Branding & Identity, Vendor Partnerships, Product Launch Planning, Cross-functional Team Leadership, Marketing, Human Resources, Customer Relations

Experience

Own Brand Lead

Meijer

2025-11 - Present · 11 mos

Grand Rapids, MI

• Manage project timelines, including weekly team and project meetings. • Lead product trend analysis and develop vendor briefs to support upcoming buys and in-store product placement. • Evaluate sales and sell-through metrics to guide informed purchasing decisions for future buys. • Support cross-functional teams in simulated store POG sets and line reviews to finalize in-store product placement. • Oversee end-to-end packaging development and content, including pre-production reviews and final approvals prior to production. • Collaborate with cross-functional teams and vendors to maintain timelines and ensure on-time DC delivery and in-store sets. • Analyze trends, competitive landscape, and market data to identify new business opportunities and develop project roadmap within the Own Brand portfolio.

Brand Manager - Lowrance

Navico Group

2022-7 - 2025-7 · 3 yrs 1 mo

Lowell, Michigan, United States

• Supported the Director in developing and executing global brand strategy & positioning. • Led branding initiatives across packaging, digital, events, and in-store. • Oversaw the full lifecycle of asset production from brief development to approval. • Led global launches of multiple Lowrance products and go-to-market strategy. • Coordinated product video and photoshoots, including outsourced agencies and talent. • Supported global sponsorships and partnerships to expand brand presence and improved planning and performance measurements. • Supported the development and execution of the MotorGuide brand exit strategy.

Marketing Associate - MotorGuide

Navico Group

2019-7 - 2022-7 · 3 yrs 1 mo

Lowell, MI

• Directed end-end-end tradeshow strategy, planning, and execution. • Worked cross-functionally with Product, Sales, and Digital teams to support product launches and lifecycles. • Oversaw retail marketing for key accounts, handling new POP design and placement. • Initiated new social media strategy resulting in improved engagement and performance. • Oversaw pro staff partnerships, driving onboarding and content creation to expand brand presence.

Marketing Assistant - Graduate

Attwood

2017-5 - 2019-7 · 2 yrs 3 mos

Lowell

• Worked cross-functionally with Product, Sales, and Digital teams to support product launches. • Supported tradeshow and events coordination: strategy, design, logistics, vendor support. • Oversaw the full lifecycle of asset production from creative brief development to final approval.

Marketing Co-op Intern

Attwood

2016-8 - 2016-12 · 5 mos

Lowell, Michigan

• Designed and merchandised retail room to showcase product displays for key customers to help them better understand our product portfolio and offering. • Supported Marketing Director in coordinating various marketing projects and tasks.