Toqa Mahmoud

- Develop and execute monthly social media strategies for 10+ clients across various industries (medical, F&B, education, fashion, home décor, and more). - Oversee content creation, performance tracking, and audience growth on platforms like Facebook, Instagram, and TikTok. - Guide junior team members, review content calendars, and ensure consistency with brand voice and campaign objectives. - Collaborate with design, ads, and client servicing teams to deliver integrated, results-driven campaigns. - Analyze insights, trends, and KPIs to continuously optimize content performance and engagement. - Lead brainstorming and creative direction for product launches, influencer campaigns, and paid media activations.

- Plan and create monthly content calendars for 10+ accounts across F&B, medical, education, home textiles, and lifestyle sectors. - Write and optimize content for Facebook, Instagram, and TikTok, including posts, captions, scripts, and ad copies. - Collaborate with designers and media buyers to produce cohesive, high-performing campaigns. - Analyze content performance and adapt messaging to meet KPIs and ad objectives. - Contribute to campaign ideas, creative directions, and brand storytelling across touchpoints.

- Write clear, engaging, and on-brand copy for various formats including captions, ad copies, taglines, and campaign messages. - Adapt tone and language to suit different industries such as F&B, medical, educational, and lifestyle brands. - Support content creation for platforms including Facebook, Instagram, and TikTok. - Assist in developing monthly content calendars and creative campaign ideas. - Collaborate closely with designers, account managers, and performance teams to ensure cohesive storytelling. - Stay updated on trends, audience preferences, and platform algorithms to ensure relevancy. - Participate in brainstorming sessions and contribute fresh, creative ideas to client campaigns.

- Serve as the main point of contact for a portfolio of clients across various industries (F&B, medical, retail, education, and more). - Understand each client’s business objectives and translate them into clear digital strategies. - Coordinate between content creators, designers, media buyers, and performance teams to ensure timely and high-quality campaign execution. - Develop monthly content calendars and campaign plans tailored to each brand's identity. - Monitor and analyze campaign performance (organic & paid), providing strategic insights and optimization suggestions. - Manage social media platforms including Facebook, Instagram, and TikTok, ensuring consistency in tone and performance growth. - Prepare reports, present results, and lead monthly review meetings with clients. - Proactively suggest new ideas and improvements to enhance client success and satisfaction.