Tony Popov

Realytics' AI technology provides brands with an instant 360° consumer intelligence and benchmarking solution, empowering them to quickly iterate, align with consumer expectations, and drive revenue growth.

Revuze provides a SaaS business solution to analyze millions of customer reviews, online opinions, and offline pieces of unstructured data to deliver experience-related insights and intelligence. Revuze backed by Nielsen and SAP. In charge for country level sales & operations along with P&L responsibilities and revenue related strategic partnership with SAP and Nielsen. Built and managed fully remote team.

Apester provides the tools for publishers, advertisers and brands to create, distribute, and monetize engaging and unforgettable brand stories on the websites. Made Russia the fastest growing region in 2018-2019 and 4th region in terms of number of Apester units loads in total from scratch. Build and scale all regional functions including content & publishers operations, BD, Marketing and generally all things that support Apester rapid 3-digit YoY growth.

Sales and advertising market share growth of Facebook. Launch of the new Facebook advertising products such as RTB, retargeting, CRM-based targeting. Samsung chose Facebook as #1 channel in terms of ads volume and budgets for launching the Samsung Note3 and Gear watches campaign. Established and managed client relationships with brands and agencies. Provided clients with the highest level of sales and customer service. Analyzed data and gleaned insights to execute the client strategy and Facebook marketing solutions. Plan and build compelling storylines and data-driven presentations that are customized to clients’ business and problems. Facebook local office entry strategy development into the Russian market.

Providing Yandex products with an unconditional leadership position, increased the market share of advertising products in Turkey, Russia and CIS. Built and managed B2B marketing teams to accelerate Yandex B2B products fast YoY clients growth, built Yandex’ B2B brand architecture & strategy, created efficient cross-functional processes in order to scale and ensure global alignment across international teams & functions. Created the #1 B2B marketing team on the market. Worked cross-functionally with Sales, BD, Legal, B2C Marketing and PR, company products. Managed cross-functional team of Marketing Communications, Advertising, Research & Analytics, Clients Operations and Compliance, Event Management for 6 different Products (Yandex.Direct, Yandex Metrika, Yandex.Market, Display Advertising, Geo Advertising, Yandex Advertising Network). Keynote speaker expertise from various marketing conferences and Yandex B2B trainings for agencies, large customers and SMBs.

Development and implementation of the product and market strategy for Yandex Advertising Network. Yandex Advertising Network revenues grew 3 times. Yandex Advertising Network became #1 in terms of audience (comScore) in 1 year. My team worked and maintained relationships with hundreds of partners and thousands of websites. Building the processes to maintain more than 10k of publishers including individuals with the automation of personal income tax deductions, launching of brand-new partners’ UI.

Project management and product development for #1 contextual advertising product on the market. Launching Yandex.Direct API for agencies and clients, ad business cards, Yandex Advertising Network integration. Launching automation for ads moderation reduced resource costs by 50%.