Tony Meirovitz

Lead end-to-end global e-commerce strategy and operations across an omni channel platform (B2B, B2C, D2C), including website performance, digital marketing, merchandising, and customer experience. Responsible for driving digital transformation, building and scaling the e-commerce function, and accelerating growth across NGS and Intek Strength—a premium, American-made strength equipment brand. Partner cross-functionally with marketing, IT, and operations; manage external partners; and oversee revenue, forecasting, and performance analytics.

As VP – Ecommerce, Marketing and Customer Experience, I led teams to drive digital marketing (performance and omnichannel customer engagement), and ecommerce revenue growth (P&L ownership). In 2019, Prime-Line was acquired by Great Star Tools USA and I spearheaded a major post-acquisition rebranding – the first such effort in more than 20 years – and leveraged Prime-Line’s significant growth in omnichannel commerce to build out additional opportunities for our combined customer bases. My work included: ☑️ Creating a unified Customer Experience team ☑️ Establishing ecommerce as the company’s growth engine ☑️ Implementing digital analytics reporting for all online and customer experience efforts

Owned digital marketing strategy across 21 separate ecommerce properties and multiple eBay and Amazon stores and improved ecommerce capabilities and growth for private equity investment firm.

With oversight for defining and executing strategy, creative direction, and B2C and B2B digital marketing and ecommerce activities, I was successful in revamping and modernizing online properties and supporting marketing to build the brand in the online space. I also established the first-ever analytical framework to measure ROI and track effectiveness of all marketing efforts.

My focus was on driving emerging market growth and looking at new opportunities. Specifically, I set marketing strategy, incorporating insights, competitive trends, and omnichannel brand. ☑️ Refined B2B and B2C strategy to align with evolving market and customer needs. ☑️ Targeted specific consumer segments, including licensed products for NASCAR, Harley-Davidson, and Disney. ☑️ Introduced analytics to track and deliver on key operational metrics.

Strong organizational leadership, strategy development and clear communication were key to defining Upper Deck’s brand position. Here, I developed a strategic framework and tapped into evolving marketplace opportunities to craft comprehensive multichannel marketing efforts for ecommerce and big box retail. ☑️ Enhanced all aspects of B2C/B2B digital direct marketing for 3 divisions: Sports Cards, Authenticated Sports Memorabilia and Entertainment.

Promoted as primary leader for Polaris ecommerce strategy and performance, I managed and drove growth of online commerce for parts, garment, and accessories product divisions globally. ☑️ Developed annual and long-term growth and scalability strategies, demand generation, channel strategy, site functionality/digital products, content and merchandising, and fulfillment and customer service related to ecommerce.

Took on new challenge to repair and preserve the company’s reputation following quality issues, voluntary recalls of their snowmobiles, and a declining market. My role evolved to manage all communication and ecommerce for Victory Motorcycles and snowmobiles. ☑️ Victory retail sales grew by more than 10X the overall market in 2006.

Promoted as Global Ecommerce Manager from Direct Response Marketing/Writer/Producer role, I worked with inventors and product owners in building consumer awareness, mainly through targeted direct response and digital marketing campaigns across retail, home shopping channels, print, catalogs, and online. ☑️ Built Ecommerce Division and took monthly web revenue from $300K to $4 million. ___________ Early career as a Writer/Producer for Paramount Television Studios and other independent production companies where I won several awards for entertainment marketing, as well as a National Emmy, for outstanding achievement in episodic television.