Tony Nessem
State Business Development Manager @ Birch & Waite Foods Pty Ltd
About
Senior hospitality leader with 15+ years’ experience across QSR, coffee, food-service and multi-site operations. Bachelor’s degree in Project Management and a strong track record of leading brand development, operational performance and sales growth from concept through to scale. Strong history of enhancing revenue and bottom-line results, strengthening operational frameworks and aligning sales strategy with execution to improve margin and market position. Known for building high-performing teams and fostering a culture of accountability, engagement and purpose. Focused on sustainable growth, operational excellence and developing businesses that consistently perform in competitive environments.
Australia
Greater Sydney Area
Hospitality
Brand Management, Project Stakeholder Management, Food and Beverage Operations, Project Delivery, Industry Training, Contract Management, Contract Negotiation, Procurement, Tender Management, Sales, Residential Design, Key Metrics, Sales Processes, Multi-site Team Management, Procedure Development, Franchise Consulting, Business Development, Franchisee Management, Sales Operations, Operations Management
Experience

State Business Development Manager
Sydney, NSW
Responsible for driving state-wide growth across key foodservice accounts, major end users, and new business channels. Strengthening strategic partnerships and focused on revenue growth, account performance, and managing strong relationships across the distribution network to deliver commercially sound outcomes aligned with brand and end-user objectives.

National Food and Beverage Manager
Australia
Successfully managed and enhanced food and beverage service standards at Virgin Active, ensuring exceptional member experiences. Developed a robust food safety culture, leading to improved operational efficiency and compliance. Fostered strong relationships with international stakeholders, including the Group CEO and COO, across multiple industries. Key involvement in the translation and roll out of Virgin Active’s comprehensive food and beverage strategy across V-Cafe, Kauai, and Nu brands (International Roll-out), developing local territory brand procedures and operational excellence strategies.

Managing Director
Wonderwood Eatery
Successfully awarded the tender from Liverpool City Council to provide a turnkey service, for a café tenancy located within the newly constructed Community Hub, including the cafe day to day operations. This project involved transforming an unfinished space into a fully operational café that would serve both the local community, visitors to the hub, and meet Liverpool City’s objectives for the space.

NSW Franchise Business Manager
Sydney, New South Wales, Australia
As the NSW Franchise Business Manager for Foodco, a leading multi-national café franchise, I successfully oversaw franchise operations across New South Wales. My role involved driving business growth, enhancing operational efficiency, and fostering strong relationships with franchisees. I implemented strategic initiatives that improved sales performance and customer satisfaction while ensuring compliance with company standards. My leadership contributed to the expansion of our brand presence in a competitive market.

Senior Operations Consultant
Sydney, New South Wales, Australia
As a Senior Operations Consultant at Foodco, a leading multi-national café franchise, I successfully streamlined operational processes and enhanced efficiency across various locations. My role involved analyzing performance metrics, implementing best practices, and collaborating with cross-functional teams to drive growth and improve customer satisfaction. I played a pivotal role in developing training programs that empowered staff and ensured consistent service quality. Through strategic planning and execution, I contributed to the overall success of the franchise during my tenure.

Managing Director
Sydney, New South Wales, Australia
Awarded the tender for the construction and management of a café and restaurant located within the established Michael Clarke Recreation Centre in 2016. This tender process was initiated by the local council, which aimed to enhance community services and provide an exceptional dining experience for the residents of Liverpool City Council. The café is not merely a food service establishment; it has evolved into a symbol of community engagement and pride within the Local Government Area (LGA).

Franchise Development Manager
Sydney, NSW
I played a pivotal role in shaping the brand and expanding its footprint in the competitive coffee industry. My journey began with a vision to create a unique coffee experience that resonated within the Australian cafe culture, and I was fortunate to collaborate with a talented team dedicated to this mission and roll out five locations. A successful acquisition of my stake by investors who recognized the potential of Espresso Warriors. This milestone not only validated our efforts but also opened new avenues for growth and expansion.

Sales Manager
As a dedicated and results-driven Sales Manager specializing in new developments at New Living Homes, I have successfully led initiatives that drive growth and enhance customer engagement. My role involves not only overseeing the sales process from inception to completion but also collaborating closely with cross-functional teams to ensure that our offerings meet market demands and exceed client expectations.

Contract Administrator
Sydney, New South Wales, Australia
As a dedicated Contract Administrator at Masterton Homes, managing complex multi-site developments. My role involved overseeing the entire contract lifecycle, ensuring compliance with legal standards and company policies while fostering strong relationships with stakeholders. I excelled in negotiating terms, monitoring project progress, and implementing effective risk management strategies to enhance operational efficiency.
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