Tony Chew

RILICO Singapore | Global Plywood & Engineered Wood Solutions Pioneer Professional Experience -Lead global commercial strategy and revenue growth for RILICO Singapore, a 45-year industry pioneer in plywood and engineered wood solutions, driving international expansion across the Middle East, Asia-Pacific, Australia, and Europe. -Direct and align commercial operations with manufacturing capabilities in China, collaborating with 450+ employees across 5 factories spanning over 100 acres, ensuring production excellence, quality consistency, and supply chain optimization support aggressive growth targets. -Travel extensively to Saudi Arabia, UAE, China, Australia, and Europe to strengthen strategic partnerships, secure large-scale infrastructure and construction contracts, and deepen long-term distributor relationships. -Oversee P&L management, sales forecasting, pricing strategy, and margin optimization, ensuring scalable profitability across core product lines including film-faced plywood, PP plastic plywood, and LVL scaffold planks. -Manage and optimize CRM systems to strengthen client retention, enhance pipeline visibility, and drive repeat business, while maintaining strong enterprise-level relationships with contractors, developers, and procurement leaders. -Represent RILICO at major international wood and construction trade shows in key global cities, elevating brand presence, identifying emerging market opportunities, and expanding global distribution networks. -Build and mentor high-performing sales teams, leveraging data-driven market intelligence and value-based selling strategies to enhance competitive positioning and customer lifetime value. Key Achievement -Contributed to delivering USD 125 million in annual revenue in 2025, reinforcing RILICO’s global leadership and accelerating its international growth trajectory.

Professional Experience -Contributed to the growth and optimization of e-commerce businesses for Bottega Veneta, Saint Laurent, Balenciaga, Alexander McQueen, and Brioni across the Americas region. -Supported the rollout of the Eagle Project, transitioning Kering’s e-commerce operations from Yoox Net-A-Porter to fully internalized digital platforms. -Produced and presented monthly Kering E-Commerce Performance Reports, analyzing KPIs including contact rate, sales revenue, turnover, contact drivers, product categories, cancellation reasons, and high-value transactions to identify revenue opportunities and potential VIC (Very Important Client) segments. -Partnered with Retail teams to execute omnichannel initiatives such as Buy Online from Store (BOFS) and Pick Up In Store (PUIS), enhancing customer experience and cross-channel conversion. -Collaborated with Merchandising and Supply Chain teams to manage and optimize pre-order fulfillment processes. -Coordinated cross-functionally with Brand, Operations, Aftersales, and Retail teams to ensure a seamless and premium online customer journey. -Managed and maintained official website content across multiple Kering brand platforms, ensuring brand consistency and digital excellence. Key Accomplishments -Contributed to the successful launch of the Kering Internal Employee website for the Saint Laurent Americas region. -Played a key role in launching official e-commerce websites for all Kering brands across the United States, Canada, and Mexico markets. -Successfully facilitated strategic alignment and operational integration between Bottega Veneta and the Kering Signature team.

Professional Experience -Drove revenue growth and enhanced customer satisfaction through strategic customer acquisition, retention, and lifecycle management initiatives. -Acted as a key liaison between clients and cross-functional teams (Warehouse, Repairs, Operations, and Merchandising) to efficiently resolve order-related issues and ensure service excellence. -Supported operational and administrative processes to monitor and expedite order fulfillment, ensuring timely and accurate execution. -Identified process improvement opportunities and contributed to the development of functional and service enhancements to elevate the online customer experience. -Prepared and analyzed weekly and monthly e-commerce sales reports, delivering actionable business insights for the Americas region. -Supported and contributed to Asia-focused initiatives and cross-regional projects, strengthening global collaboration. Key Accomplishments -Successfully executed Omnichannel initiatives, including Gift with Purchase (online purchase with in-store pickup), improving cross-channel engagement and customer experience. -Localized CTrip app boilerplate content into Mandarin Chinese, ensuring linguistic accuracy and cultural relevance. -Partnered with the China Worldwide Marketing team to troubleshoot and resolve technical issues related to the WeChat Official Account and WeChat Pay integration. -Supported multiple PR initiatives led by the Worldwide Marketing team for the New York Fashion Week (February 2018). References Iman Leslie — Ecommerce Manager, Americas, Bottega Veneta Audrey Mezy — VP Ecommerce, Americas, Bottega Veneta