ton verhoeven

Building the HORNBACH brand via in-store and external events and activities: Allerbeste klusvader van Nederland verkiezing - HORNBACH Gouden Hamer (supporting role): youtu.be/AgglDtcYNSw Red Bull Zeepkistenrace (supporting role): youtu.be/ZrB7DmWQK_E HORNBACH ProjectShow: Hornbach.nl/projectshow HORNBACH ProfiService Brand Management: Responsable for all marketing, communcation and events of our concept that focusses on the professional customer. www.hornbachprofi.nl / hornbach.nl/profiservice Supporting the Media Coordinator: Responsable for the coordination of several in-store print communication.

The project TIME (The International Marketing Expedition) is part of study association Asset | Marketing of Tilburg University with the main goal to conduct a market research for a Dutch (SME) company in an emerging market. The destination of TIME 2013 was Singapore and Malaysia. The different stages of the project are acquisition, where the students wright an research proposal to convince the companies to join the project, a deskresearch fase in order to be prepared for the fieldresearch, a month of international research abroad and finally a rapport is writen with the results and this is presented to the company. The company I have done research for is Rinagro B.V., who were interested if their product could reduce the methane emission, a greenhouse gas, during the cultivation of rice

Traveling throughout Central and South America. After I had learned to speak a fair bid of Spanish and had done some volunteer work in Costa Rica, I have visited Panama, Peru, Bolivia, Chili, Argentina, Uruguay, Paraguay, Brazil and Colombia. Highlights of my trip where: volunteering on a primary school in Costa Rica, the Inca Trail and Machu Pichu in Peru, Salar de Uyuni in Bolivia, Mysteryland Chili, Carnival in Rio de Janeiro and the Amazon.

The goal of my Master Thesis is to improve the planogram of the gingerbread category, based on how groups of products are clustered. Next to writing my Master Thesis, I spend 0,4 FTE gaining extra on the job expercience by supporting the brand management teams of Peijnenburg, Snelle Jelle, Nakd, Lotus and Bear.

Next to my main task of bookkeeper, I support the CEO during his daily routine and gain more insight into this family business and the sector it is active in. +/- 5-8 hours a week

General Courses: - Dutch - English - Mathematics Additional Courses - History - Geography - Economics - Management & Organization Additional Languages (gruaduated in 2007) - French - German

Bachelor Program: Bedrijfseconomie (Business Economics) Bachelor Thesis subject: Private Label Strategies (EN) Followed courses in the field of: - Marketing - Finance - Accounting - Entrepreneurship - Organization - Strategy - Supply Chain Management

Followed Managerial Courses: - Brand Management - Channel Management - Marketing Communication - Strategic Marketing Management Followed Research Courses - Introduction to Research in Marketing - Research in Social Media - Marketing Information Management