Tonia Sun

Medallion ($13.7M Series A) is the leading platform for top music artists like Nicki Minaj, J Balvin, Jungle, Interpol, Parcels, and Disclosure to get the most out of direct fan relationships, from ownership to loyalty. Responsible for product management, vision, strategy, and operations as part of leadership team. Brainstormed and innovated together with some of the top music artists and labels in the industry. Doubled XXK MAU via experimentation with superfan communities.

Led product and design as first product hire, and part of leadership team. Led transition from manual MVP to scaled self-serve platform to marketplace for B2B creator sponsorships, 0 to 1, pre-seed to successful seed round.

Led product and UX/audio design, including product strategy, discovery, and building for pre-PMF audio social startup. Learned from our creator and audience pain points, built some MVPs, scaled a few (0 to 50,000+ users), and nurtured a community of audio creators. Successfully raised seed round from pre-seed.

Acquired by Bayer. Launched digital therapeutics program for IBS patients to manage their lifestyle/disease with 1M+ user base. Responsible for product, go-to-market, growth, medical device and technical strategy, company-wide OKR process, and team/people management.

Growth, expansion & enrollment, 2017-2019: Led 2 product teams in Individual & Small Business verticals to grow membership 2.5X and to 7 new markets. Owned B2C enrollment, B2B admin portals, internal ops tools, commissions & payment systems, backend data systems, partnership integrations, and content management. Member virtual care, 2019: Led team to maximize member clinical outcomes with digital tooling. Launched telemedicine platform and virtual medications/labs, and owned member mobile/web applications with XXXK users. Oscar IPO’d in 2021.

QuickBooks Self-Employed Solutions (incubated startup product within Intuit). Launched integration with QuickBooks Accountant, and built cross-platform analytics taxonomy to track clickstream events and improve data quality.

Developed innovative Virtual Reality / Augmented Reality product concept for Nick Digital Products and new features on Nick Web scrum teams.

Acquired by NETGEAR. Defined pricing model, product strategy, customer segmentation, new use cases, marketing plan, & revenue forecasting for emerging B2B SaaS product in smart cities / urban analytics; initiated 2 pilots; and reported business traction to investors & board.

Machine Learning track