toni neilson

End to End management of all marketing activities to the intermediated market for Prudential’s pre and at retirement products across all media channels including sales aids, PR, presentations, pitches and trade advertising, editorial, sales promotions, emails and website content. The role also required me to cost effectively create, deliver and manage market-leading communications and plans to all distribution partners, including advisers / distributors and consumers for Annuity, Personal Pension and Income Drawdown market.

Reported to the Head of Channel Planning, co-ordinating the reporting of holistic plans for marketing and sales initiatives across the distribution channel. Key responsibilities included co-ordination of communications status, delivery, resource and budget reports, co-ordination of reporting across business areas, to assist with annual budgeting and quarterly re-forecasting, assisted in the monitoring and reporting of communications effectiveness. Promoted to Marketing Manager due to high performance in this role.

Coordinated all activities relating to GS corporate apartment operations. Primary responsibilities included relationship management with external vendors, coordinating internal customers whilst in corporate accommodation as well as management of all apartment utility accounts. In addition projects included devising strategic marketing plan for corporate accommodations and improving efficiency of department computerised filing system.

Currently responsible for all above the line campaigns launched through the Scottish Widows brand, from activation idea through to launch. Responsibility includes leading creative shaping and execution, defining media strategy & buying for multiple channels including TV, OOH, Consumer & Trade press, Digital Display, Social Media & PPC. Recent campaigns include the re-launch of the Scottish Widow into TV, new product launches and social media campaigns. Significant advertising budget responsibility often exceeding £1 million.

This job included end to end campaign strategy and delivery for multi - distribution channels including intermediary and direct consumers through the Scottish Widows brand. Specialist in Intermediary/B2B marketing in particular Pensions and Investments, RDR & Pensions Reform but experience has grown in the other areas. Responsibilities include defining campaign strategy, developing market leading communications and leading a virtual team to ensure all functions are contributing toward campaign objectives. Key achievements include defining and delivering Scottish Widows RDR and automatic enrolment communications strategy and leveraging the sponsorship of the London 2012 Olympic Games.

Pru Lab and Marketing Responsible for investigating reportable financial complaints received from policy holders, specifically relating to financial advice given by the company. Adhering to FSA regulation, understanding share based investments, and analysing each case individually to reach a decision. Managing own case load working to company targets and key performance indicators. Direct consumer communication acting as spokesperson for the company on a daily basis.

Marketing Manager - current accounts & savings

This role was within the RBS England & Wales NatWest Scotland business. Key responsibilities include developing and embedding the newly created brand through customer and colleague channels, developing and executing marketing programmes that establish the brand identity and brand awareness of the Bank within its chosen markets, develop launch strategy for the new brand in its chosen markets, lead advertising creative and delivery for all ATL channels including TV, develop the brand with customers through newly established cocreation programme. Support the Head of Brand with continuous development of the brand.

Dissertation title "100% Satisfaction Guaranteed" The effects of a service guarantee on internal marketing.

1 Certificate of Sixth Year Studies in History 6 SCE Highers: English, Management and Information Studies, Accounts and Finance, History, Modern Studies and Religious Studies 8 Standard Grades including Mathematics, French, German and Physics. PROFESSIONAL QUALIFICATIONS AND TRAINING