Tomás Leal

Lead of the commercial department at YUP Events. Responsible for the full sales cycle from, opportunity qualification to proposal development, through negotiation, to closing deals and handover to production. I keep the pipeline healthy, define sales strategies, and build processes that scale. If you have an opportunity that you would like to explore with us, send me a message.

- Lead end-to-end business development for Portuguese real estate investments, advising international clients on investment strategies. - Conduct comprehensive financial and market analysis of the Porto real estate market to identify and evaluate investment opportunities. - Manage inbound leads via Pipedrive CRM; track deal progression and produce performance reports for senior leadership. - Coordinate with accountants, lawyers, and credit advisors to structure and present tailored client solutions.

Leading the marketing strategy and volunteer team for the Portugal chapter of the International Project Management Association. → Recruit, onboard, and manage volunteer marketing team → Coordinate annual international events with Global IPMA organisation → Run weekly strategy meetings on external communications

Managed the full sales cycle for international HNW investors across Golden Visa and Citizenship by Investment programs in multiple jurisdictions. Key results & responsibilities: → Handled €500,000+ per transaction across multiple investment programs and countries → Increased show rate by 35% through NLP-based consultative sales and iterative script redesign → Managed 50 inbound leads per day (B2C and B2B) via Salesforce CRM → Negotiated investment terms with expertise in country-specific immigration and investment legislation → Coordinated with cross-functional legal and compliance teams across jurisdictions

Brought in to build the commercial foundation. Developed and implemented the full sales framework, coaching methodology, and operational processes, increasing team outbound rate from 20% to 60% within the engagement period.

Country Manager for Portugal, leading European expansion of a fast-growing travel startup. Implemented new sales script and coaching programme, achieving 20% uplift in conversion rates.

Started as appointment setter, promoted to Closer after breaking the company's monthly revenue record within 4 months. Key results & responsibilities: → Handled 150+ outbound sales calls per day; set an average of 6 qualified appointments daily for senior closers → Broke company record for monthly sales and revenue generated; promoted in month 4 → Refined email marketing sequences and sales scripts, improving team conversion rate by 20% → Managed full Pipedrive CRM operations: pipeline tracking, interaction logs, and performance reporting

Degree focused on business strategy, financial analysis, and organisational management. Developing skills in financial reporting, feasibility studies, and company coordination in national and international contexts. Complementing academic training with active entrepreneurial experience in sales, investment consulting, and business development.

Technical degree in software development, covering web technologies, mobile applications, and systems design. Built a foundation in programming logic, UI/UX principles, and SaaS product development, applied directly in subsequent consulting and business operations roles.

Intensive technical course covering web design, front-end development, and digital marketing fundamentals. Developed hands-on skills in translating concepts into functional web products, combining programming, visual design, and marketing into a unified workflow.