Tomás Bragança Peres

Own Net Revenue and CM3, leading the design and execution of Livom’s full-funnel growth and monetisation system across Performance Marketing, CRO, CRM/Lifecycle, and Business Development in multiple European markets. Built and scaled a multi-pod growth organisation (7 FTEs) with clear ownership across acquisition, conversion, and retention, implementing OKRs, structured experimentation backlogs, and revenue-driven prioritisation. Rebuilt the acquisition engine from fragmented channel execution into a structured, multi-channel system (Google, Meta, TikTok, Pinterest, Affiliates, Programmatic) with defined roles, budget allocation logic, and creative testing frameworks — enabling consistent, profitable scaling. Owned conversion and monetisation across the webshop, implementing a CRO roadmap (A/B testing, UX improvements, merchandising and upsell strategy, checkout optimisation) to increase CVR and drive incremental revenue. Developed a lifecycle and CRM engine focused on LTV expansion, with behavioural segmentation and automated flows across the customer journey (acquisition → retention → reactivation). Expanded revenue through partnerships, affiliates, and influencers, while building scalable playbooks for international expansion across DE, AT, CH, IT, FR, and launching new markets. Operate in a data-driven environment with full visibility on funnel performance, attribution, and revenue impact, using structured experimentation and prioritisation frameworks.

Joined OSCAR at an early stage to build and scale the company’s growth and revenue engine from zero, transforming an unstructured acquisition approach into a full-funnel, data-driven system. Built the entire Growth function from scratch, covering acquisition, conversion, lifecycle, and analytics, and establishing the foundations for predictable and scalable revenue generation. Designed and scaled a multi-channel acquisition engine (Meta, Google, TikTok, SEO, Influencers), implementing structured experimentation, channel roles, and budget allocation logic — reducing CAC by 40% while increasing volume and efficiency. Developed and operationalised full-funnel growth playbooks, connecting acquisition, funnel optimisation, and retention into a unified system that enabled 16x GMV growth in under 20 months. Owned conversion and user experience across the funnel, improving onboarding, landing page performance, and marketplace dynamics to increase activation and booking rates. Built a lifecycle and CRM engine focused on retention and reactivation, implementing segmentation and automated flows that increased rebooking by 22% and improved LTV. Led international expansion from Portugal to Spain and supported the launch of the UK, adapting growth strategies to new markets while maintaining efficiency and scalability. Worked cross-functionally with Product, Operations, and Design to align growth initiatives with customer experience and marketplace liquidity, ensuring sustainable and balanced growth.

Led last-mile logistics and operational scaling at a mission-driven food surplus startup. Managed 28+ direct reports, coordinated 3 external logistics partners, and oversaw >€200k MRR during peak operational complexity.

Led the business and GTM strategy for a B2B fintech platform incubated by Paycritical. Defined commercial positioning, pricing, and segmentation while managing client acquisition, partnerships, and revenue growth. Owned go-to-market planning from scratch — including ICP definition, sales enablement, funnel setup, and launch strategy. Coordinated closely with product and ops to ensure alignment with client needs and value delivery. Built and executed reporting on core revenue and growth metrics. At peak, drove 180% MoM GTV growth through targeted initiatives and streamlined onboarding and account management playbooks.

Co-founded and led an investment club that evolved into a pre-fund structure during the pandemic. Built the investment strategy, sourced and vetted deals, secured €10k+ in external capital, and led a small team to deliver consistent profits during volatile markets.

Launched and scaled new territories in Portugal as part of Glovo’s Global Expansion team — leading the GTM strategy and full operational ramp-up across rider supply, partner onboarding, content, and growth levers. 1. Led launches from zero to scale, delivering Glovo’s fastest city to reach targets, with record profitability and GMV growth in 2022. 2. Owned all regional metrics: from CAC and churn to order growth, P&L, and local marketing execution. 3. Built launch playbooks across supply acquisition, logistics, pricing, and activation — later adopted in other Iberian markets. 4. Worked cross-functionally with Ops, Marketing, and Finance to ensure high-performance territory ramp-up and sustainability. Delivered both growth velocity and cost efficiency, turning new markets into high-performing business units within months.

Managed and grew long-tail accounts across newly launched territories — focusing on retention, performance, and supply-side quality. 1. Achieved lowest cancellation rate in Iberia and ranked #1 in regional performance (Feb 2022). 2. Owned commercial performance: improving delivery times, GMV per partner, reactivation of dormant accounts, and user NPS. 3. Rolled out operational and marketing initiatives tailored to expansion zones, including localized offers and supply segmentation. Played a key role in unlocking sustainable growth in early-stage cities, balancing scale and experience quality.

Led all inbound acquisition for Portugal, owning the full funnel from qualification to activation of new restaurant partners. 1. Became Top 1 Global Sales Performer (Q3 2021) and broke national records for monthly and quarterly contract volume. 2. Managed all inbound sales operations — from CRM flow to partner performance forecasting and conversion rate optimization. 3. Collaborated with marketing to align lead quality and with onboarding to ensure activation speed and supply-side readiness. Built and scaled a high-volume, high-conversion acquisition engine for long-tail supply — fueling market density and efficiency.

Launched a student-led marketplace matching learners and tutors — designed to create a self-sustaining flywheel where users could act as both supply and demand. Grew the platform through word-of-mouth, zero-budget marketing, and built the MVP using free tools like Google Sites and Discord.

Master student of Marketing in ISEG.