Tom Proctor

I specialize in helping businesses and individuals leverage AI-driven content development and automation solutions to streamline processes, save time, and improve quality. Using advanced ChatGPT prompting, custom GPTs, Make, Zapier, N8N, and deep industry expertise, I deliver ways to use the latest AI tools to save lots of time. AI Strategy: Designing role-based prompts, personas, and custom GPTs to solve content challenges, improve customer engagement, optimize operations, and tackle pain points in a variety of professions. Mentorship: Training clients understand how to create meaningful content and leverage modern AI tools, but understand the perils of AI over-dependency. Data Insights: Providing customer insights for improved marketing, CRM, and usability to inform data-backed decisions.

Led content strategy and execution for regulatory change management (RCM), ensuring compliance with globally diverse legal teams while maintaining seamless user experiences. Prototyped a real-time transaction tracking framework for Xoom, significantly reducing customer support inquiries and enhancing transparency. Provided content for a comprehensive redesign of the PayPal Credit site, resulting in improved usability and user engagement. Collaborated with cross-functional teams in PayPal Credit under tight deadlines to deliver high-impact projects, earning recognition through two $3K Spot Awards from senior leadership.

Partnered with product and UX teams to design and implement compelling content for new and legacy cybersecurity products, driving adoption in competitive markets. Designed app flows and content strategies for enterprise cybersecurity software, delivering intuitive solutions for complex user needs. Developed a proprietary methodology, GAMMA, to streamline email and UX content development.

Created and managed technical content for the ESRI Knowledge Base, a support website for over 45 geospatial information and mapping products accessed by over 200 support analysts and more than 1 million licensed users.

Created UI content for AutoCAD P&ID and Autodesk Plant 3D.

Created custom maps for competitive analysis in FCC spectrum auctions.

Created user guides (pdf), web copy, marketing copy and feature data sheets for SpringCM, a pioneer and industry leader in SAAS content management.

Managed business operations, support and CRM, and technical solutions for wireless LAN networks deployed in Homestead Suites hotels nationally.

Created all support documentation for the incredible pioneering VM software, Virtual PC and Virtual Server. Connectix was purchased by Microsoft.

Created and managed all documents for BankServ's architecture and APIs. Bankserv's transactions processes were among the first to be used by large banks for moving money on the web.