Tommy Khor

Strategic Account Management - Formulated strategic business plans to drive sales growth and enhance brand presence across key retail chains. - Led joint business planning efforts within retail chains to align on projected sales goals, promotional calendars, and long-term growth strategies. - Maintained close collaboration with HQ retailers, negotiating shelf visibility to elevate product touchpoints and ensure a strong in-store presence. Business Development - Identified growth opportunities through the introduction of New Product Developments (NPD) to optimize in-store product assortment. - Aligned regional teams to maximize sales performance through competitive margins and strategic events across the product portfolio. - Established monthly, quarterly, and yearly sales targets and KPIs, ensuring consistent revenue growth through effective planning and execution. - Devised customized pricing strategies, trade promotions, and in-store activation plans to boost consumer engagement and drive sell-out rates. Frontline Operation Oversight - Facilitated strategic business review meetings with distributors to uncover on-ground challenges and implement targeted solutions related to aging stock, merchandising execution, trade census accuracy, etc. - Led strategic planning and deployment of merchandising teams, optimizing daily retail operations through efficient route planning and stock management. - Designed and implemented standardized workflows, SOPs, and employee guidelines to streamline field staff operations and compliance. Notable Achievements: - Developed and implemented a comprehensive merchandising guideline handbook to standardize execution across field teams. - Secured 30 high-visibility display blocks through successful negotiations with assorted retail chains nationwide.

- Orchestrated Modern Trade operations across Klang Valley, ensuring seamless execution of in-store strategies in Aeon & Lotus’s retail stores. - Planned daily deployment of frontline resources to support consistent sell-out performance and ensure monthly sales targets were met. - Monitored stock health and negotiated additional in-store display opportunities to enhance product visibility and drive conversion. - Generated analytical sales reports to support business reviews, performance tracking, and accurate incentive distribution. Notable Achievements: - Scaled the frontline team from around 20 to 50 members, strengthening field execution capabilities and expanding market coverage. - Achieved a significant breakthrough in the Klang area, delivering an average sales increase of 33% across five major stores.

The program has allowed me to experience how it is like working in an organized corporate, where tasks are assigned, reported and completed following important protocols. The corporate setting has personally directed my future career plans for the better.