Tommaso Beretta

- Head of sales for Germany, Scando and Benelux and responsible for Special Projects including international expansions, Collabos, Travel Retail - Implementation of a new structure in Germany. From agency model to direct management with office, showroom and personnel. - Commercial Lead in developing and launching the VF O11 Multibrand Concept store in Travel Retail channel (TFWA, Zurich Airport, Copenaghen Airport)

- Responsible for Strategic accounts (JD Sports, Frasers, Cisalfa, P&C) with double Digit growth and Joint Growth Plans - Responsible on Business Development and distributors in EE - Responsible for the distribution of the special projects and collaborations (i.e. Martine Rose, PDF) opening new partnerships in China and Japan plus Tier0 accounts in Europe (i.e. Kith, Antonioli, Baymen, Fuel, PRM) - Commercial Lead in developing and launching the VF O11 Multibrand Concept store in Travel Retail channel

• Brand repositioning and transformation execution with a landing 2023 Net Revenues of 52 Mio CHF and 2024 Net Revenues planned at 64 Mio CHF (+25% growth). • Responsible for strategic new agreements in key markets (i.e. Korea, GCC, Indonesia, Macao) with a cumulative yearly Net Revenues amount of 26 Mio CHF. • Digital Acceleration & E-Franchisee Re-platforming in Middle East, India, Taiwan and Indonesia with a 2024 planned Net Revenues growth of 50%. • Responsible for finalizing a 1-year global brand ambassadorship program with related business amplification and activation plans in the regions. • Network development, merchandising strategy definition and operational excellence execution along 120+ doors, 80+ clients in different channels and territories. • Team leader with 5 headcounts (2 senior managers, 3 sales specialists) plus 4 agents. • Constant coordination with Finance, Legal, Marketing, IT, Operations, Store Planning, Customer service department leaders ensuring corporate goals and time to market. • TFWA management committee member with responsibility on the marketing and communication strategy of the association. • Jury member at the 2022 Fashion Innovation Award organized by the Swiss R&D Hub Lifestyle Tech Competence Center on 3D assets to increase CX and efficiency.

• Reinvention and adaptation of Travel Retail business strategy during Covid pandemic period resulted in Net Revenues of 30 Mio CHF and EBITDA growth of +30 % vs 2019 (pre-covid). • Network development, merchandising strategy definition and operational excellence execution along 80+ doors, 60+ clients in different channels and territories. • Development of new WHS Special channels like Cruise, Inflight, Corporate Sale (B2B) resulting in 5 Mio CHF yearly Net Revenues. • Development of Livestreaming business unit in China resulting in 6 Mio CHF yearly Net Revenues. • Team leader of 4 headcounts (2 area managers, 2 sales specialists) plus 2 agents. • TFWA management committee member with responsibility on TFWA marketing and communication strategy.

• Responsible for Travel Retail channel and OSEA Franchisee expansion resulting in a YOY constant growth of the business of 40% (20% at comparable level)

• Business Controller for Retail & WHS channels in US, OSEA, Japan and Travel Retail. • Supervisor for the P&L reporting analysis, Budget, Forecast, Mid Term Plan. • Responsible for overseeing the financial plans and business cases both for new and existing clients to support business negotiations and related terms & conditions agreements. • Investment evaluations and KPIs analysis in terms of ROI, Payback, E2E Margin and final project contribution.

• Expert for Urban Mobility and Experiential Tourism smart sharing models. • Advisor for the first Integrated E-Mobility sharing platform for E-Boats and Smart Experiential Tourism on water resulting in developing the first integrated platform to remotely control electric boats from the mobile (switch on and off), to book and reserve the fleet and to offer exclusive experiential experiences with integrated GPS itineraries. • Advisor for the go to market strategy of the first Italian public smart bike sharing system successfully implemented and operated in Modena city from 2017 to 2019.

• Aerospace & Defence expert in Finance and Performance management. • Team Leader in M&A integration processes, industrial and controlling model definition with ERP implementation, product costing, inventory management, bid & proposal, project management. • Coached a team of 50+ professionals improving their knowledge in the new industrial and controlling model principles and procedures.

Business Management

Business Management