Tom Lefevre

Acquired and ran a direct-to-consumer brand in the health/nutraceuticals space (2.8x cash-on-cash return to date) and building a new company in the consumer space. www.paraffinendeavors.com

Acquired the distressed assets of a sleep supplement brand, sold the IP for a ~3x cash-on-cash return, rebranded Sonnet.

Led the strategy, operations, and execution for round21's web3 arm and managed the tech/dev contractor team to bring bleeding edge innovative programs to life, including the following: - First NFT physically delivered with purchase program (redeemed via round21 in-house web app), one of first NFC chip with NFT as physical product authentication programs, NFT as proof of attendance, NFT collaboration airdrop, one of earliest NFT membership-gated product sales, and NFT-as-membership program. Refined round21's use of NFTs to the membership model and proof-of-attendance to position brand for long-term success independent of consumer interest around NFTs. - Pushed innovation in partnership airdrops, including leading the first ever one-of-one full 3D file (glb) digital twin NFT airdrops for 10,000 Rumble Kong League NFTs, which then acted as the exclusive key to access the physical product drop. - Navigated round21 away from athlete NFT launch as-a-service to preserve NFT usage wiithin round21 as a tool conducive to long-term internal brand building. - Managed all financial operations, forecasting, modeling, working capital management, and budgeting.

Acquisitions, minority investments, and equity-based strategic partnerships.

Evaluated and modeled potential deals in the $3M to $10M EBITDA range, sourced deals from personal network, made strategic introductions to aid opportunity evaluation, and rebuilt model alongside analyst to digest probabilistic scenario analyses and tuck-ins.

Managed all matters relating to and decisions made by then Chairman and CEO Ed Stack. Determined meeting agendas and oversaw all required analysis and meeting follow-ups, partnering with the executives across the organization to ensure proper execution. - Advised CEO, drafted and strategized CEO communications, and managed all content for CEO’s direct report touch bases and executive staff meetings. - Built all presentations made by CEO. - Executed any projects that were to be kept confidentially within the Executive Leadership Team. - First pre-MBA Special Assistant to the CEO in role's history.

Conducted ad hoc financial analyses for the executive team. This included financial models for acquisitions, private label credit card program negotiations, acquired gift card reserves, and product trade-in programs. Managed analyst and rotational program associates.

Project-based rotational program through a variety of departments including: Financial Planning & Analysis; Corporate Strategy; Investor Relations; Brand Engagement; Supply Chain; Store Operations; eCommerce; Community Marketing; Merchandising; Product Development (Hong Kong); and Real Estate Market Research

- Teaching Assistant for Professor Robert Pozen’s Corporate Boards class - Core Fellow - Finance Mentor - Core Curriculum Tutor