Tom F.

I’m a digital strategist and WordPress specialist with 20+ years of experience designing, building, and running complex websites for organizations that need more than a theme and a plugin stack. My work sits at the intersection of strategy, design, and implementation. I’ve led website initiatives for nonprofits, higher education, hospitality, life sciences, real estate, and product-driven brands — often stepping in when projects needed clearer direction, better structure, or someone who could own the whole system end-to-end. I’m the founder of PRÜF Creative, a small, senior-led practice where I act as strategist, designer, developer, and project lead. That means I’m responsible not just for how sites look, but how they’re planned, built, launched, maintained, and improved over time — including performance, accessibility, security, and editorial workflows. Before PRÜF, I worked in digital marketing and web roles across education, telecom, and agency environments. Highlights include leading WordPress efforts at Shenandoah University, managing web and digital campaigns at Allied Telecom Group, and delivering client work at DatAchieve Digital. I’m also active in the WordPress community, contributing to and organizing educational panels for designers and developers at various stages of their careers. I care about sustainable platforms, clear communication, and building sites that actually serve the people using them. If you’re looking for someone who can bridge strategy and execution — and take real ownership of a web platform — that’s where I do my best work.