Tomer Ashkenazy
Strategic Growth Partner @ Rolyhome - רוליהום
About
🔹🔹🔹 A true believer in people and technology, out-of-the-box thinker with JFDI approach, experienced executive and a hunter character, vast experience in planning and executing growth acceleration programs by modifying the buyer persona, north star metrics, product positioning, business development, partner program, educational marketing, full sales process, sale funnel behavior, ARPU and pricing model. Strong technical background and deep understanding of the Saas B2B\E\G\C business model proving solutions to a variety of sectors within the EMEA and North America regions. 🔹 With over 20 years of experience covering diversified aspects of Software business development, growth, value delivery, and obsessed with customer satisfaction. 🔹 For the past several years I was lucky to be able to share my experience and work with the "startup nation" and EU leading hubs and accelerators as a keynote speaker, 1:1, and a workshop moderator influencing hundreds of startup founders. During this process, I created the 🔹 "CITY STARS" Acceleration Program designed precisely for startup founders and challenges 🔹 "SAAS BootCamp" Growth Acceleration Program These programs provide the fundamental tools, understanding, and guidance every founder needs in order to scale. Working extensively in EMEA & North America regions. Industry experience includes: - Claud base services (SaaS) - Software implementation - IoT (Internet Of Things) Specialties: - Entrepreneur. - Managemen.t - Project management. - Strong leadership and human relations. - Growth. - A well business connected with companies and key decision-makers in a different discipline. - Strong analytical capability and “out of the box” thinker. - Targeted and driven to achieve goals using unique operational skills. - Significant experience in translating clients' needs into solutions. - B2B Business planning and strategy. - A great listener.
United Kingdom
London
Marketing & Advertising
Strategic Planning, Leadership, technology sales, b2b sales, Lead Generation, Business Development, Business Strategy, Digital Marketing, Customer Relationship Management (CRM), International Sales, Go-to-market Strategy, Account Management, Sales Management, Analytical Skills, Global Delivery, Identifying New Opportunities, Strategic Consulting, Management Consulting, Agile & Waterfall Methodologies, New Business Development
Experience

Strategic Growth Partner
Tel Aviv, Israel
RolyHome provides innovative software solutions for urban renewal real estate projects in Israel, streamlining management processes for enhanced efficiency and transparency. It was a privilege to work with such a dynamic company and share my expertise with passionate, talented founders to accelerate their growth. Key Contributions: > Traction and Growth: Implemented effective strategies to drive traction and achieve significant growth milestones. > Market Positioning: Refined market positioning to enhance brand visibility and appeal. > Strategic Guidance: Provided expert advice on business development and growth strategies. > Successful Bootstrap: Successfully bootstrapped its way to becoming a profitable business, achieving strong annual recurring revenue. > Founder Collaboration: Collaborated closely with enthusiastic and talented founders to streamline operations and scale the business. It’s been an incredible journey, and I’m proud to have played a part in RolyHome’s success story.

Strategic Growth Partner
Tel Aviv, Israel
iCape provides AI-powered analytics solutions for retailers and malls, leveraging existing infrastructure to track customer behavior, optimize operations, and improve sales and customer satisfaction in real-time. It was a privilege to work with such a dynamic company and share my expertise with passionate, talented founders to accelerate their growth. Key Contributions: > Traction and Growth: Implemented effective strategies to drive traction and achieve significant growth milestones. > Market Positioning: Refined market positioning to enhance brand visibility and appeal. > Strategic Guidance: Provided expert advice on business development and growth strategies. > Successful Bootstrap: Successfully bootstrapped its way to becoming a profitable business, achieving strong annual recurring revenue. > Founder Collaboration: Collaborated closely with enthusiastic and talented founders to streamline operations and scale the business. It’s been an incredible journey, and I’m proud to have played a part in iCape’s success story.

Founder & President
Tel Aviv District, Israel
Leading Our Tech Founders Community to Global Success. (Previously City Stars, acquired in 2025) At Scalify.Tech, we believe the human factor is the secret sauce to startup success. Our community empowers founders with resources like mindfulness, meditation, yoga, personal psychologist coaching, adventures, and yearly retreats. By prioritizing wellbeing, we create the foundation for tech startups to thrive. During the "Traction" process I take the lead on: > Business validation and strategy > Business modeling and pricing strategy > Product positioning focused on ICP and USP > Go-to-market strategy and execution > User story and product development > Fundraising readiness > Connecting founders with VCs and angels We aim to alleviate loneliness and confusion by offering clarity and a well-defined roadmap, guiding the founding team to confidently lead the company toward their desired exit strategy.

Investment Scout
United States
Sweater’s vision is to pool money from millions of regular people into a world-class venture fund, wisely deploying that capital into startups that shape the world we live in. Every founder should be able to build their vision, and every person should be able to support the startups that create the next generation of influence and wealth.

Growth Consultant
Toronto, Ontario, Canada
At Web on Demand, we transform the website development landscape with our cutting-edge CMS solution, delivering unmatched flexibility, scalability, and efficiency. Our platform empowers web designers and developers to craft dynamic websites effortlessly, while end-users enjoy seamless content management. My contribution to Web on Demand: > Message Optimization: Enhanced messaging to strengthen market positioning and appeal. > ICP Identification: Accurately defined the Ideal Customer Profile for more precise and effective targeting. > Capital Raising: Provided strategic guidance to secure funding and scale operations. > Revenue Growth: Implemented proven strategies to drive sales and boost revenue. > Product Positioning & Pivots: Repositioned and pivoted the product to align with market demands and maximize impact. > Sales Growth in North America: Focused on expanding and increasing sales within the North American market. > ARR Growth: Developed strategies to significantly increase Annual Recurring Revenue, ensuring sustainable growth. > Strategic Partnerships: Formed alliances with industry leaders to expand reach and enhance credibility.

Growth Consultant
Crowdfunding Finder
New York, New York, United States
Acquired in 2021 by StartEngine Crowdfunding Finder is a pioneering platform designed to revolutionize the way individuals and organizations discover and support crowdfunding campaigns. Our platform serves as a centralized hub where users can explore a diverse array of projects spanning various categories, from innovative tech startups to impactful social causes. Key Contributions: > Strategic Expansion: Developed and executed tailored strategies to drive user traction and achieve significant growth milestones, expanding Crowdfunding Finder's user base and market presence. > Market Positioning: Refined Crowdfunding Finder's market positioning to enhance brand visibility and appeal, establishing the platform as a trusted destination for crowdfunding enthusiasts. > Strategic Guidance: Provided expert advice and strategic guidance on business development, user acquisition, and growth initiatives, empowering the team to navigate challenges and capitalize on opportunities. > Successful Exit Preparation: Played a strategic role in preparing Crowdfunding Finder for a successful exit, contributing to negotiations and due diligence processes that maximized value for stakeholders. > Collaborative Leadership: Collaborated closely with passionate founders and cross-functional teams to streamline operations, optimize processes, and drive scalable growth, fostering a culture of innovation and collaboration. It has been an enriching journey, and I am proud to have contributed to Crowdfunding Finder's success in empowering crowdfunding discovery and fostering a vibrant community of backers and creators.

Strategic Growth Partner
Tel Aviv, Israel
MentMe is a mentoring platform that connects individuals with experienced mentors, helping with career development, job search, skill building, and expanding a network of contacts. It was a privilege to work with such a dynamic company and share my expertise with passionate, talented founders to accelerate their growth. Key Contributions: > Traction and Growth: Implemented effective strategies to drive traction and achieve significant growth milestones. > Market Positioning: Refined market positioning to enhance brand visibility and appeal. > Strategic Guidance: Provided expert advice on business development and growth strategies. > Successful Round Closing: Successfully closed a funding round, further solidifying its position in the market. The company has also achieved strong annual recurring revenue, demonstrating its growth and business potential. > Founder Collaboration: Collaborated closely with enthusiastic and talented founders to streamline operations and scale the business. It’s been an incredible journey, and I’m proud to have played a part in MentMe’s success story.

Strategic Growth Partner
Tel Aviv, Israel
Algamol is a company specializing in scalable, AI-powered microalgae cultivation systems, aiming to revolutionize sustainable biotechnology across various industries. It was a privilege to work with such a dynamic company and share my expertise with passionate, talented founders to accelerate their growth. Key Contributions: > Traction and Growth: Implemented effective strategies to drive traction and achieve significant growth milestones. > Market Positioning: Refined market positioning to enhance brand visibility and appeal. > Strategic Guidance: Provided expert advice on business development and growth strategies. > Successful Round Closing: Successfully closed a funding round, further solidifying its position in the market. The company has also achieved strong annual recurring revenue, demonstrating its growth and business potential. > Founder Collaboration: Collaborated closely with enthusiastic and talented founders to streamline operations and scale the business. It’s been an incredible journey, and I’m proud to have played a part in Algamol’s success story.

Strategic Growth Partner
Tel Aviv, Israel
OffsetGo enables individuals and businesses to calculate their carbon emissions and offset them by supporting renewable energy projects. It was a privilege to work with such a dynamic company and share my expertise with passionate, talented founders to accelerate their growth. Key Contributions: > Traction and Growth: Implemented effective strategies to drive traction and achieve significant growth milestones. > Market Positioning: Refined market positioning to enhance brand visibility and appeal. > Strategic Guidance: Provided expert advice on business development and growth strategies. > Successful Round Closing: Successfully closed a funding round, further solidifying its position in the market. The company has also achieved strong annual recurring revenue, demonstrating its growth and business potential. > Founder Collaboration: Collaborated closely with enthusiastic and talented founders to streamline operations and scale the business. It’s been an incredible journey, and I’m proud to have played a part in OffsetGo’s success story.

Strategic Growth Partner
Tel Aviv, Israel
MindHeart is a platform that uses AI-powered music to enhance fitness, productivity, and creativity. It was a privilege to work with such a dynamic company and share my expertise with passionate, talented founders to accelerate their growth. Key Contributions: > Traction and Growth: Implemented effective strategies to drive traction and achieve significant growth milestones. > Market Positioning: Refined market positioning to enhance brand visibility and appeal. > Strategic Guidance: Provided expert advice on business development and growth strategies. > Successful Bootstrap: Successfully bootstrapped its way to becoming a profitable business, achieving strong annual recurring revenue. The platform’s innovative use of AI-powered music has driven user growth and engagement, solidifying its position in the market. > Founder Collaboration: Collaborated closely with enthusiastic and talented founders to streamline operations and scale the business. It’s been an incredible journey, and I’m proud to have played a part in MindHeart’s success story.
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