tom dorlig

Created nationwide network of 3k + personal trainers. A monthly or yearly based subscription platform accepting payment through VISA, Mastercard, or Paypal. Offering online booking, class scheduling, deal syndication, classifieds HTML generator, and multiple lead generation websites driving leads to personal trainers.

* Conceptualized, re-designed specifications, and managed dynamic lead generation platform lifecycle * Strategically managed SEM, SEO, Media, and Affiliate Publisher traffic * Developed and managed major business partners including RateGenius, Drivetime, and Wachovia * Managed 80+ wholesale buyers and sellers generating 90% of business traffic * Created all marketing materials for dealers, website, tradeshows, and email campaigns * Managed graphic design, web development and Microsoft .NET projects * Coordinate and integrate all new inbound and outbound partners; Wholesale, Retail, and Lenders. * Responsible for hiring new technical position employees * Managed reconciliation of all incoming and outgoing accounts payable and receivable * Analyzed lead data to ensure sales forecasts/projections are achieved * Developed and managed creative and technology specification documents

* Develop nationwide lead buying network of artificial turf installers and manufactures * Built Dynamic SEO based lead generation CMS and marketing automation system * Built Lead Management platform for delivery and notification to buyers * Managed Nationwide SEM marketing campaigns * Developed automated referral program for customers to recommend through social media and email providers

* Developed and managed Photos.com, ClipArt.com, and Animations.com Affiliate programs * Created promotional emails and drip in-house mailing creative * Developed, organized, and managed Photos.com direct mail campaigns * Created all creative materials for Photos.com, ClipArt.com, and Animations.com * Executed trade show management efforts of promotional materials and sales lists * Launch of Photos.com photo subscription model in mid 2003 Lead to purchase by Jupitermedia in 2004

* Managed in-house AAA Auto Buying Program partners relationships with Ohio, Hoosier, and Kentucky * Responsible for new AAA Auto Buying program strategy divisions of technology and creative * Strategically managed SEM, SEO, media, and affiliate publisher traffic * Directed technology and creative development of Finance website * Developed multi-media presentations and print material for conferences * Responsible for creative and technology team project management * Coordinated and delivered weekly stakeholder status meetings

* Manage and balance yearly digital advertising and technology budget * Develop marketing strategy and best practices and building in-house positions for SEO, SEM, Display advertising, Email marketing, Social media, and lead generation campaigns * Analyzed all digital marketing to meet OEM regulations and co-op requirements * Conducting advertising audits on all marketing initiatives * Manage liaisons between group and advertising agency on record, dealer web site service providers, and numerous marketing vendors * Troubleshoot all technical issues with OEM web site providers, DMS, marketing vendors, call tracking providers, and inventory companies