Tom Chesterton

I have been working with employers all over the world since 1997. I work to help our clients to achieve their corporate goals and objectives through better people practice. My experience runs across research & insight, EVP & brand build, attraction strategy development, employee engagement and development but I'm most excited by the power of branding - and the opportunity that communicating an employers identity accurately and honestly offers in finding the right people to grow and develop. That's why we launched Tonic in July 2012. There's never been more data available about the people you need - and equally never has there been more readily available information out there about you as an employer. We can help you to understand your market position, build an employer brand business strategy, and help identify what it is that makes your offer unique. Building an open, compelling reason to join or stay, measuring the impact of that message and helping you to make the right decisions to be an effective employment marketeer. Specialties: Brand, Identity, Marketing, EVP, Sales, RPO, BPO, Candidate experience, Engagement and Development