Tomás Pérez García

• Portfolio management of 180+ partners by analyzing market trends and drivers. • Implement growth strategies to improve partner results and revenue contribution. • strengthen long-term partner relations through consistent on-site and virtual engagement. • Plan and host educational events, including seminars and workshops. • Increased key accounts by 85% in room nights and by 120% in revenue. • Developed and applied strategies that led to a 154% rise in partner commissions.

• Handle strategic accounts while launching new operations in Guadalajara. • Close commercial agreements with clients in both national and U.S. markets. • Form strong alliances with brokers and developers to increase the client base. • Design actionable plans and commercial strategies. • Ranked 1st regionally three times, surpassing sales goals by 140% and 170%. • Ranked 3rd nationally for outstanding performance in sales target achievement

• Led sales, promotion, and prospecting teams focused on key account growth. • Close regional and national deals. • build strategic sales routes and designed strategic commercial initiatives. • Created two new sales routes valued at USD 100K and USD 80K. • Formed partnerships with Danone, Ferrero, Pepsi, and Cinépolis, increasing revenue by 200%. • Received MVP award for outstanding sales performance in 2020 and 2021.

• Led a team of 22 sales people, setting and monitoring quotas and performance metrics. • Evaluate KPIs for sales, distribution, and product rotation. • Execute sell-in and sell-out strategies, manage sales budgets, and recruit new sales personnel. • Achieved 100% employee retention during the period. • Drove 105% sales growth and reduced product returns by 20%.