Tomas Fernandez, GISP

GBI Experts is a Costa Rica-based company specializing in Geo-Business Intelligence, Location Intelligence and B2B industrial distribution for Latin America. We help organizations make smarter decisions using spatial data, and we connect industrial and utility companies with high-performance MRO products and chemical solutions. 🗺 Geo-Business Intelligence & Location Intelligence – Custom GIS and spatial analysis projects for retail, banking, utilities, real estate and infrastructure – Location Intelligence reports based on Big Data for site selection, territory design and market expansion – Geo-Marketing studies and Geo-Ads campaign strategy – Spatial BI dashboards and custom mapping platforms ⚙️ GBI Industrial – MRO Product Distribution – Authorized distributor for Kano Labs (Kroil, Super Lube, DeoxIT) and Ecolink industrial chemicals across Latin America – MRO solutions for utilities, manufacturing, aviation, marine, mining and food service industries – Custom product bundling and technical support for procurement and maintenance teams – Environmentally preferred and high-performance alternatives for industrial cleaning, lubrication and maintenance 🎯 Who we work with: Utilities · Energy · Mining · Manufacturing · Automotive · Aviation · Shipyards · Food & Beverage · Financial institutions · Retail chains Based in Costa Rica | Serving Latin America, the Caribbean and some USA states.

In charge of business development and account management for Latin American customers, representing Ecolink’s portfolio of industrial and environmentally preferred solvents, dielectric cleaners, degreasers and specialty chemical solutions. – Identify and develop opportunities in utilities, manufacturing, transportation and industrial maintenance across LATAM. – Help customers replace hazardous chemistries with safer, compliant and more sustainable alternatives, aligned with corporate and regulatory requirements. – Coordinate with distributors and end‑users to optimize product selection, inventory and total cost of ownership for MRO and cleaning operations.

In charge of account management and new business development for Kano Labs brands in Latin America, plus working through GBI Experts as an authorized distributor. – Support industrial, utility and manufacturing customers in LATAM with high‑performance penetrants (Kroil), synthetic lubricants and greases (Super Lube) and precision contact cleaners and treatments (DeoxIT). – Develop new distributors and key accounts, focusing on reliability, maintenance efficiency and cost‑of‑downtime reduction for MRO, utilities and critical infrastructure. – Coordinate technical support, product selection and training with manufacturer teams to ensure correct application, safety and performance in local operating conditions. – Build long‑term, win‑win commercial relationships by combining technical product knowledge, procurement expertise and data‑driven market analysis.

Collaborative effort to promote One Wall Handball (WallBall) as a universal sport for all ages. For the last 3 years worked with the MEP to include it as a mandatory sport in Primary Schools. Achieved, December 2013. Other goals moving forward.

Helped develop a small company into the biggest and #1 Importer of Electronic Solder materials, for the Electronic and Medical Devices manufacturing sectors. Implemented a Just in Time logistical model, providing an efficient and transparent partnership with key clients. Established an direct partnership with Indium Corporation, recognized as the best electronic solder manufacturer, until achieving not only Reseller status, but full Indium Partnership, with exclusive selling rights and full brand and technical support in the local market. After almost 7 years, I left the company with a successful exit strategy, Proud and satisfied with my time served.

GISITS become one of the first specialized firms in GIS (Geographic Information Systems) in Costa Rica, with international reach all over Latin-America. Created its own Geomarketing data sets on Socioeconomic and Demographic data in the early 2000's. Executed the biggest private sector mapping project, with over 800.000 credit card holder customers, with home and work locations for a regional private bank. Developed multiple geomarketing research studies from some of the biggest names in retail and QSR sectors, like CSU, Walmart, Bridgestone and McDonald's. Analyzed the entire financial sector, from spatial perspective to provide business intelligence insights to national banks. Our Governmental Sales department, provided multiple software solutions to ICE, TSE, MOPT among others, plus destroyed the monopoly on traffic signal provisioning lowering costs and saving millions to the country, meanwhile improving product quality and support. We provided technical and logistical support to a diverse number of sector, from developing GIS Department at rural utility companies, up to creating 3D terrain models for Wind Farm design and field work for final wind turbine placement.

Introduced to the key issues that drive the store location process and the key methodologies that retailers currently use to find good or even 'optimal' locations. How to support the decision making process, using Geo-demographics, GIS and spatial models for retail site evaluation and development planning.