Tomás del Olmo

Working across marketplace performance, pricing competitiveness and business expansion initiatives within Southern Europe (Spain, Portugal and Italy) in a large-scale international e-commerce environment. Experience across seller growth, acquisition pipeline development and pricing competitiveness, coordinating with commercial, analytics and technology teams to support business performance and marketplace positioning. Currently focused on pricing competitiveness and strategic business initiatives, working closely with product, tech and commercial teams in fast-moving and complex environments.

Founded and operated a consumer business focused on licensed brands and product distribution within the outdoor and sports industry. Managed supplier coordination, pricing, inventory and go-to-market activities across direct channels and distribution partnerships, working with manufacturers and partners across Europe and Asia. Worked across product selection, sourcing and commercial operations while coordinating international suppliers, distributors and brand partners. Also supported SMEs in consumer-focused industries on sourcing, business and restructuring-related projects. Also supported consumer and sports brands on product, sourcing and operational topics.

Led the product, purchasing and marketing functions of the ORCA brand, overseeing product development, pricing, supplier coordination and go-to-market activities across international markets. Managed product, purchasing and marketing teams (8 people) across Spain, Hong Kong and the US, coordinating with commercial and logistics stakeholders to balance category growth, commercial objectives and operational realities. Worked closely with suppliers, distributors and manufacturing partners across global markets, supporting sourcing strategy, category expansion and business performance initiatives.

Supported the post-acquisition integration of the ORCA brand within Orbea, contributing to the development of product and sourcing capabilities and the transition of key processes from Asia to European headquarters. Worked closely with suppliers and cross-functional teams across Asia, Europe and the US during the early scaling phase, supporting product launches, supplier management and international business coordination. Led supplier management and sourcing decisions across Asia and Europe, including the migration of part of the production network from Asia to Europe to support commercial and operational objectives.