toma ivanovic

sales director

About

Retail, Electronics, FMCG Household, Cosmetics, Food specialist with extensive operational and strategic experience with Marketing focus. Multicultural background, worked in 4 different Markets, culturally sensitive. Profound knowledge of CE and EE Mass Market Retail challenges and Consumer behavior. - Direct P&L responsibility and capacity planning - Operational In-Market experience - Strategic Brand worldwide management - Innovation process management - X-functional Project management in intl’ matrix organization - People management

Country

united kingdom

City

london

Industry

consumer goods

Skill

fmcg, customer insight, brand management, strategy, market analysis, marketing, marketing strategy, trade marketing, product development, international marketing, marketing management, management, consumer products, brand equity, shopper marketing, business planning, market research, marketing research, fast moving consumer goods, categorization, consumer behaviour, retail, personal care

Experience

marketing director starbucks ce

starbucks

2016-5 - Present · 10 yrs 5 mos

Delivering above plan 8 months after merger with Starbucks Germany. Marketing Responsibility for 260 Starbucks Stores across 7 Markets: Germany, Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria.

partner in serbia, czech republic, germany

investment project

2009-5 - 2010-2 · 10 mos

Preparing a detailed Business Plan for establishing and running a unique Confectionery retail chain for a group of private investors.

category marketing manager

2012-5 - 2013-9 · 1 yr 5 mos

Identified category growth potential resulting in 22% and 35% uplift with 2 major accounts. P&L responsibility for Air Care, Auto Dish Wash and Surface Care categories. Leading a team of 5 direct reports.

category marketing manager in poland

2010-3 - 2012-4 · 2 yrs 2 mos

In 6 months reversed the Market Share decline and reched No. 1 position with highest share ever. P&L responsibility for Air Care and Auto Dish Wash categories. Leading a team of 3 direct reports.

marketing manager serbia, montenegro, kosovo

beiersdorf

2006-5 - 2009-4 · 3 yrs

Increased Market Share from 21% to 28% in 2 years. P&L responsibility for the entire Beiersdorf portfolio (Mass Market & Pharmacy). Establishing a team of 6 direct reports.

international brand manager

beiersdorf

2000-10 - 2006-4 · 5 yrs 7 mos

Turnover growth 17% and profitability improvement of 60% over 4 years. Global strategic brand management - positioning, new product development based on consumer insights, communication platform, TVC development, close cooperation with affiliates.

product manager czech and slovak republic

beiersdorf

1998-7 - 2000-9 · 2 yrs 3 mos

Personal Care portfolio responsibility. Market analysis and new category launches.

brand manager assistant and sales representative czech and slovak republic

nestlé

1995-11 - 1997-8 · 1 yr 10 mos

Successful launch of Breakfast Cereals and Pet Food business. Pet Food & Breakfast Cereals Joint Ventures and Sales Force experience

sales director

lutherx lutherone

2019-7 - Present · 7 yrs 3 mos

Setting Organizations for Culture and Digital Transformation success using big data and AI with unmatched UX.

marketing director

samsung electronics

2013-10 - 2015-5 · 1 yr 8 mos

Set up new lean Marketing organization resulting in Speed to Market improvement by 25% Marketing responsibility for complete Samsung Electronics portfolio (Hand held products, IT, Brown/White goods). Leading the brand, retail and field team of 70+ team members in two countries.