Tom Wrenn

Outdoor Power Equipment, Power Tools

Responsible for all aspects of a $133M Electrical Online business, including driving omni-channel sales, integrating Core merchandising strategies to optimize product assortments and create a customer-focused omni-channel experience. Other functions include owning all direct fulfillment programs, improving the customer shopping experience online, working cross-functionally as an indirect leader of supporting resources and associates, as well as managing and developing direct reports. • FY 2021 Online Merchant of the Year (MOTY) • Recently took on responsibility of In-Store business for Multimedia, Networking & Mobile ($124M business), while maintaining role of Online Merchant for entire Electrical division. • Drove a +48% Comp (+42% vPlan, +234% 2-year stack) by driving strategic assortment expansion (+42.3% SKU count increase), reducing lead-times to 5.7 days (20% reduction, #1 division improvement), growing the Pro ($21M, +32% vLY, #1 in division growth), amongst other efforts. • Drove YTD comps of +57.4% to LY for what is now two divisions – Rough Plumbing (+62.3%) and Electrical (+45.3%) through implementing incremental promotions to LY, onboarding over 15 new vendors and 7K+ new items since October 2019, improving customer shopping experience, increasing our price competitiveness, and partnering with core peers to increase BOPIS eligibility for the assortment • Partnered with Category Experience to lead the overhaul of the entire Electrical reinvent for Lowes.com. This included a deep analysis and optimization across 12 different categories with the focus of increasing SEO traffic and rankings, improving product and category discovery, and increasing conversion • Merchant lead for launching Subscription Selling for Lowes.com. Lead cross-functional teams to create a more convenient shopping experience • Managed a team of 3 direct reports, one Associate Online Merchant and two Online Merchandise Specialists. Developed one MS into an Associate Online Merchant.

Responsible for all aspects of a $133M Electrical Online business, including driving omni-channel sales, integrating Core merchandising strategies to optimize product assortments and create a customer-focused omni-channel experience. Other functions include owning all direct fulfillment programs, improving the customer shopping experience online, working cross-functionally as an indirect leader of supporting resources and associates, as well as managing and developing direct reports. • FY 2021 Online Merchant of the Year (MOTY) • Recently took on responsibility of In-Store business for Multimedia, Networking & Mobile ($124M business), while maintaining role of Online Merchant for entire Electrical division. • Drove a +48% Comp (+42% vPlan, +234% 2-year stack) by driving strategic assortment expansion (+42.3% SKU count increase), reducing lead-times to 5.7 days (20% reduction, #1 division improvement), growing the Pro ($21M, +32% vLY, #1 in division growth), amongst other efforts. • Drove YTD comps of +57.4% to LY for what is now two divisions – Rough Plumbing (+62.3%) and Electrical (+45.3%) through implementing incremental promotions to LY, onboarding over 15 new vendors and 7K+ new items since October 2019, improving customer shopping experience, increasing our price competitiveness, and partnering with core peers to increase BOPIS eligibility for the assortment • Partnered with Category Experience to lead the overhaul of the entire Electrical reinvent for Lowes.com. This included a deep analysis and optimization across 12 different categories with the focus of increasing SEO traffic and rankings, improving product and category discovery, and increasing conversion • Merchant lead for launching Subscription Selling for Lowes.com. Lead cross-functional teams to create a more convenient shopping experience • Managed a team of 3 direct reports, one Associate Online Merchant and two Online Merchandise Specialists. Developed one MS into an Associate Online Merchant.

• Set, manage and execute the strategic direction of a $180M Protein Category for brick-and-mortar and online channels. • Completely revamped the assortment and in-store layout by rebuilding damaged supplier relationships, on-boarding new, on trend brands/items, reconstructing the entire chain’s POGs and strategically moving through unproductive inventory. • Developed a 6, 12 and 18-month plan for private label to ensure TVS is offering compelling, value-added and on trend product offerings that are competitive in the market. • Identified gaps in private label offerings and worked with Product Development to formulate, develop and launch new product offerings in stores to deliver a comprehensive, competitive assortment. • Attended category-specific trade shows to understand current and developing category trends to create a relevant, unique assortment that differentiates TVS from the competition. • Maximized the return on inventory investment in partnership with the Merchandise Planning team, suppliers and other integral cross-functional partners. • Constantly developed and sustained relationships with over 50 vendors, while negotiating new item and line reductions, purchase term agreements, new store allowances, damage and expired allowances, exit strategies, expiration dating expectations and other core merchandising functions.

• Managed all aspects of a $170M Girls Toys Category, including having a market-leading assortment, excellent financial performance and a great shopper experience across all of Walmart's eCommerce platforms, including Walmart.com, Jet.com & Hayneedle.com. • Maximized sales and gross profit through the optimization of the product assortment, which included the onboarding of 1P and 3P sellers to ensure I’m offering the customer the widest variety of products. • Continually evolved my assortment strategy through market data analysis, attending category specific trade shows and strategic planning efforts with suppliers. • Managed on-site product presentation (content, copy, images/video, taxonomy, navigation, tagging, attributes, etc.) to deliver the most robust shopping experience for the customer. • Maximized the return on inventory investment in partnership with the Merchandise Planning team, suppliers and other integral cross-functional partners. • Supported cross-channel and company initiatives to achieve global strategic multi-channel plans, including negotiating co-op funding for store shared promotions and developing corresponding marketing efforts online to mirror in-store initiatives. • Managed and trained a team of three Category Specialists.

General Nutrition Centers is a leading global specialty retailer of health and wellness products with over 7,000 stores, 15,000 employees and over $2B in revenues. In my current role, I drive decisions and strategies that will deliver and maximize sales, margin and turn for a $160 million Weight Management division. • Manage all aspects of a $160 million Weight Management business, including assortment planning, product development, in-store presentation, advertising, and vendor relations. • Work cross-functionally with key internal groups such as marketing, visual merchandising and eCommerce to ensure sales are maximized with proper communication, promotion and creative merchandising. • Negotiate agreements with third party vendors to secure preferred products, pricing, vendor marketing programs, PMs, and promotions to drive existing and new customers into GNC, including exclusive programs for GNC. • Conduct research and study market trends and competitive data to support successful launch of new products created by the new product development groups and from third party vendors. • Negotiate deals with raw material vendors to secure support for finished goods and incremental marketing programs that enhance and create sales and profit for the company. • Write supplement articles, communicate category issues to other departments, and periodically create contest pieces and other merchandising updates; partner cross functionally to ensure results. • Manage and train an assistant merchant

Dick’s Sporting Goods is the largest retailer of sporting goods in the US with over 600 stores, 30,000 employees and over $7B in revenues. In my current role, I help drive decisions and strategies that will deliver and maximize sales, margin and turn for a $225 million Cleat department. • Formulate preseason dollar, unit, markdown, receipt and GM plans for men’s, women’s and children’s Cleats, Athletic Slides and Sandals. • Analyze current business trends and revise in-season plans as needed to ensure the maximization of sales, margin and turn. • Provide ad hoc analysis to upper management, as well as cross-functionally, to identify potential risks and opportunities in the business.

• Managed all aspects of a $70+ million Basketball business, including assortment planning (chain & eComm), in-store presentation, advertising and vendor relations. I also assisted in these areas for a $90+ million Football business. • Optimized sales, margin and turn by analyzing, recommending, negotiating and executing adjustments as needed by working with my vendors and other members of the merchandising team (Planning & AR). • Posted an 11.6% Comp for FY 2014 and beat Plan by 8.3%. Grew the Accessories business another 38% Comp for FY 2014 on top of growing it 41% Comp from 2012 to 2013. • Expanded online and in store assortments for basketballs, hoops and accessories by bringing in new vendors and offering institutional hoops, which we had never done before. • Determined advertising for weekly tabs, email blasts and team sport catalogs for all of Basketball and Football. • Responsible for training a merchandising trainee in the responsibilities listed above while they were in our department. • Partnered with the visual merchandising and eCommerce teams to prepare and maintain merchandise floor plans, as well as the layout of the website for my department.

• Assist in assorting over 600 styles of Boots for both in-store and online business. • Manage the advertising for weekly tabs, email blasts and seasonal digests for all of Boots. • Responsible for the entering and tracking of over 1,000 purchase orders yearly, ensuring product is delivered on time and flows efficiently. • Develop and cultivate relations with over 25 vendors to ensure the best product offerings. • Manage all aspects of a $10+ million Work Boot business, including assortment planning, in-store presentation, advertising and vendor relations.

• Responsible for the allocations and replenishment of all wheeled goods for the Dick’s Sporting Goods chain and website. • Directly impacted a 35% comp increase in Inline Department sales currently, generating over $5.5 million in sales. • Determine the flow and distribution of an average of $800,000 worth of wheeled goods receipts each month. • Manage OTB dollars for replenishment orders on weekly basis. • Analyze current and past sales to determine new store allocations, replenishment and store groupings.

• Managed and maintained over 400 companies that generated over $8 million in shipping each year in the midtown Manhattan area. • Sold variety of services offered by FedEx that directly affects my clients’ business needs. • Prospect and bring on new business through following up on leads and discovering new business needs of current clients.