tom weller

Learning services account manager focused on Ernst and Young

In charge of national marketing for a diverse line of published educational materials. Director of product marketing for more than 300 new releases per year into both the educational and retail marketplaces. Responsible for managing overall sales growth at a rate of 15-18% per year. Supervisor for business development, advertising, channel communications, merchandising, direct mail, public relations and trade show programs. Responsible for product pricing, for monitoring gross profit margins, and for forecasting unit sales. Supervised marketing team of three and reported to the President. Directed the development of two catalogs per year that reached over 500,000 buyers. Introduced three new product lines resulting in over $3.5 million in annual new product sales. Led business development plan to open new channel of 500 retail stores nationwide resulting in $1.5 million in sales.

Responsible for the marketing and development of the company’s new product offering of digital photography services. Manager of partner relationships for this initiative, working closely with AOL, Kodak and Sony.Responsible for driving and defining programs for product training, market research, pricing, advertising and public relations. Major accomplishments included the development of a concept store for digital photo services. Other responsibilities at Kinko’s included the management of the company’s large format printing business. Launched successful digital photo kiosk program into over 800 branches with national media campaign rollout. Developed products for digital photo services that generated $50 million in its first year of service. Developed and managed strategic partnerships with AOL, Kodak and Sony to support growth goals in the digital photo space.

Led product marketing for $1 billion provider of security technologies and services. Responsibilities included directing and implementing advertising, trade show, and leads database marketing programs, working closely with field and operations organizations across 250 locations worldwide. In charge of competitive and market analysis, strategic industry relationships, and development of product marketing plans. Direct supervisor for four marketing professionals including the Marketing Communications Manager, Database Manager, Webmaster and Trade Show Manager.

Responsible for marketing, branding and thought leadership for the firm's health advisory services and provider care industry practice. Managed events, white paper development, marketing collateral, video webcasts and healthcare website content. Responsible for developing CFO and CEO forums in which industry leaders from hospital systems nationwide discussed critical issues. Implemented media relations program including developing and placing by-lined articles in healthcare trade magazines. Developed the practice’s national video webcast series covering the state of the healthcare industry; this included researching and developing content, organizing speakers and developing marketing strategies and launch plans. Placed executives into podium/speaking opportunities to increase branding and visibility for the firm. Served as managing editor for EY’s internal monthly e-newsletter and quarterly printed magazine. Contributed to the development of large sales proposals.