Tom Ward

Heading a brand-new boutique fitness project based just off Carnaby Street in the heart of Soho.

After working my way through the ranks of the company, I was offered the seat at the helm of Fitness4Less Watford. As a Business Manager within Fitness4Less, I’m are given the responsibility and freedom to execute the operational management of the site, which includes, but is not limited to, the following - - Continue with previous points related to my Fitness Management role - Managing a team - Full accountability and responsibility for the site - Staff training and development - Annual budget creation & forecasting - Strategizing and executing marketing plans - Risk assessing and H&S management - Implementation of fitness programming - Social media content gathering and editing - Working with BACS - Purchase ordering and stock management

As I began to outgrow my role as Assistant Manager, I requested for a new position to be created to allow me to focus on my growth. The decision was made to create a role specific to Fitness4Less Watford and came with the title of ‘Fitness Manager’. This position allowed me to continue my work as an Assistant Manager, but with some additional bolt-ons to the work asked of me that centred around our fitness offering within the site. This involved a multi-angled approach as I was given the task of restructuring the current methods we employed when it came to fitness, and the below points are the core responsibilities I stepped into - - Continue role as Assistant Manager to the club BM - Fitness operational management - Hands on management of fitness - Staff fitness training - Class creation and choreography - Monthly KPI reviewing/amendments of group exercise provisions - Increase group exercise uptake to 80% usage - Increasing class output to over 80 classes per week - Creating a modern and new approach to class/fitness offering - Project creation on producing new, modern areas for classes - Increase membership sales/retention through fitness offerings

My role as Assistant Manager at Fitness4Less Watford was to support my Business Manager at the time in the day-by-day running of the facility, ensuring it was safe, staffed, and managed to deliver a unique and positive visit to our members who attended. My role included, but was not limited to, the following main aspects - - Interviewing and employing apprentices - Rota creation - Managing staff costs - H&S management - Team training - Class instruction - Social media management

Started my life within the Fitness4Less family as a Fitness Intructor, with a role based around group exercise instruction and coordination and general upkeep of a fitness facility. I stayed within this role until 2013 when my position moved to Assistant Manager of the business.

I was installed at our club in Hackney to steady the ship until a new BM was installed at the club. During my time, I created a new marketing strategy which keyed into the local community. This included offering ladies only provisions which have increased both revenue, and footfall in the club. Alongside this, I restarted the class offerings which has seen a 60% increase in uptake since its launch in September 2022.