Tom Small

Experienced in designing and developing innovative graphic solutions while building commercial ranges aligned with seasonal direction. These ranges span match-wear, replica kits, training-wear, and lifestyle collections for multi-sport teams. Skilled in crafting culturally compelling narratives and products by collaborating with clients, combining cutting-edge design with market relevance. Key responsibilities include managing the end-to-end creative process, from market research and concept development to delivering detailed tech packs, sketches, artwork, and material specifications. Proficient in exploring advanced print techniques, developing engineered fabrics and trims. Committed to achieving deadlines and target margins through continual communication between design, development, and category teams. Concepts are presented clearly to stakeholder to maintain an efficient work flow and deliver high-quality, performance-driven apparel that resonates with both athletes and fans.

Extensive experience designing bespoke sports kits for football, rugby, and basketball teams, tailoring each design to reflect team identity and meet performance demands. This involved collaborating with product managers to develop detailed previews and technical sketches, ensuring alignment with customer expectations and brand standards. As part of my role, I directed photoshoots for new collections, creating compelling visuals that served as marketing tools. I also produced seasonal brochures for European markets, combining engaging visual design with clear, impactful written content to showcase product ranges effectively. Additionally, I contributed to the review and refinement of new season collections, ensuring that all designs met the highest quality standards and were aligned with current market trends. These efforts consistently delivered innovative, market-ready products that resonated with both teams and their audiences.

A one-month internship with the in-house design team at Transport for Greater Manchester. Responsibilities included typesetting, designing information graphics, and handling various design tasks while maintaining adherence to brand guidelines.