Tom Pitera

• Lead photography studio specializing in commercial product, food and event work. • Deliver high‑quality imagery for e‑commerce platforms (white‑background product shots, lifestyle compositions), food and beverage brands, and corporate/retail clients. • Manage client workflows, post‑production, asset delivery across web/print/trade show uses.

• With Erika, operate a pet‑centric photography studio serving both commercial pet‑brands and individual pet portrait clients. • Specialized in capturing product & lifestyle imagery for pet‑industry brands, packaging and campaigns. • Known for creating images that balance technical quality, animal comfort and storytelling.

• Provide photography for recipe content, food styling, preparation shoots and brand visuals at MyGourmetConnection. • Leverage marketing‑education (University of Central Florida) and photography‑equipment background to optimize visuals for web engagement and social media performance.

• Professional photo assistant helping with on-set needs of the photographer including but not limited to lighting setups, scouting, exposure, equipment management, rental equipment, on-set troubleshooting, and logistics. • Digi-tech responsible for handling file management, tagging, communication between client/producer/agency and photographer during commercial shoots. • Also working with event photographers as a second shooter or associate photographer capturing event details.

• Managed inventory for rental orders of customers locally and via shipping across the continental U.S. • Helped streamline operating procedures. • Worked closely with shipping and receiving team as well as shipping carriers to ensure orders arrived to clients on time and were returned to the main facility on-time. • Trained employees to ensure consistent quality of work. • Help provide pre and post-sale technical support to both customers and the sales team to ensure rentals went smoothly.

• Helped company implement store-wide sales metric tracking to help increase overall sales. • Provide weekly 1-on-1 sales feedback and coaching with all employees of the camera department. • Start a trade-in and used department within the store, which became a large profit center. • Teach monthly paid photography courses for customers. • Coordinate with manufacturer representatives to provide regular new product training for employees and demo day or special events to increase customer traffic. • Help implement e-mail newsletter marketing for all departments.

• Used my technical knowledge and experience to help customers pick the best photography equipment based on their needs. • Provide post-sale technical support and customer service on products. • Establish relationships with customers and provide them with updates on the latest equipment releases.