Toloy Tanridagli

Toloy Tanridagli

President South Asia, Turkey, Middle East and Africa at The Magnum Ice Cream Company @ The Magnum Ice Cream Company

About

Executive with a career record of success in highly competitive FMCG markets. Decisive “big picture” business development leader with strategic vision and tactical execution to drive revenue, market share and profitability.  Specialties: Business, Category/Brand Management, P&L Management, NPD development, Communication&Advertisement, FMCG, Marketing

Country

India

City

Mumbai

Industry

Consumer Goods

Skill

FMCG, Marketing Management, P&L Management, Business Planning, Strategic Planning, P&L, NPD, Chocolate, Segmentation, Trade Marketing, Shopper Marketing, Brand Equity, Category Management, Product Marketing, Marketing Strategy, Brand Communication, Brand Architecture, Consumer Behavior, International Marketing, Integrated Marketing

Experience

The Magnum Ice Cream Company

President South Asia, Turkey, Middle East and Africa at The Magnum Ice Cream Company

The Magnum Ice Cream Company

LinkedIn
2025-7 - Present · 1 yr 3 mos
Unilever

General Manager Ice Cream, South Asia, Turkey, Middle East and Africa

Unilever

LinkedIn
2024-2 - 2025-8 · 1 yr 7 mos

Mumbai, Maharashtra, India

Unilever

General Manager Ice Cream, Middle East &Turkey

Unilever

LinkedIn
2022-7 - 2024-2 · 1 yr 8 mos

Istanbul, Turkey

Unilever

Vice President NAMETRUB Foods and Ice Cream & Board Member

Unilever

LinkedIn
2021-12 - 2022-7 · 8 mos

Istanbul, Turkey

Unilever

Vice President NametRub Ice Cream

Unilever

LinkedIn
2018-2 - 2021-11 · 3 yrs 10 mos

Istanbul, Turkey

Responsible for the Ice Cream business in North Africa, Middle East, and Russia area as well as Turkey. Member of Turkey Unilever Board

Unilever

Marketing Director Ice Cream

Unilever

LinkedIn
2016-1 - 2018-2 · 2 yrs 2 mos

Istanbul, Turkey

Unilever

Brand Building Director Foods&Refreshment

Unilever

LinkedIn
2014-10 - 2016-1 · 1 yr 4 mos

Istanbul, Turkey

Unilever

Brand Building Director; Beverages, Carte d'Or Dry Desserts & New Projects

Unilever

2013-1 - 2014-10 · 1 yr 10 mos

İstanbul

Mondelēz International

Marketing Manager-Salted Snacks&Powdered Beverages

Mondelēz International

LinkedIn
2009-11 - 2013-1 · 3 yrs 3 mos

Istanbul, Turkey

-Management of Salted Snacks (Patos, Cipso, Cerezos brands) and Powdered Beverage (Tang brand) with full responsibility on P&L and budget -Preparation of strategic annual business plans -Developing and executing marketing programs (including advertisement) -Coordinating full company effort to meet category business and share targets -Consistent tracking and evaluation of the market and the consumers -Leading of mostly multi-national NPD, sourcing, restructuring and business development initiatives across different functions and decision centers in a global matrix organization

Mondelēz International

Marketing Manager-Chocolate&Coffee

Mondelēz International

LinkedIn
2007-6 - 2009-11 · 2 yrs 6 mos

Istanbul, Turkey

-Management of Chocolate (Milka and Toblerone brands) and Coffee (Jacobs and Maxwell House brands) categories with full responsibility on P&L and budget -Preparation of strategic annual business plans -Developing and executing marketing programs (including advertisement) -Coordinating full company effort to meet category business and share targets -Consistent tracking and evaluation of the market and the consumers -Leading of mostly multi-national NPD, sourcing, restructuring and business development initiatives across different functions and decision centers in a global matrix organization

Mondelēz International

Brand Manager-Coffee

Mondelēz International

LinkedIn
2005-9 - 2007-6 · 1 yr 10 mos

Istanbul, Turkey

Brand Management of Coffee category (2 brands: Jacobs and Maxwell House) with full responsibility on marketing budget. -Developing and executing marketing programs (including advertisement) -Consistent tracking and evaluation of the market and the consumers -Leading of mostly multi-national NPD initiatives -Devising consumer &sales promotions/activities to build off-take

Mondelēz International

Assistant Brand Manager-Chocolate

Mondelēz International

LinkedIn
2002-10 - 2005-9 · 3 yrs

Istanbul, Turkey

-Responsible for Milka and Toblerone tablets. Reporting to category manager -Executing marketing activities according marketing plans and budgets -Consistent tracking and evaluation of the market and the consumers -Devising consumer &sales promotions/activities to build off-take

Assan Alüminyum

Assistant Marketing Specialist

Assan Alüminyum

LinkedIn
2001-10 - 2002-10 · 1 yr 1 mo

Istanbul, Turkey

Responsible for conducting all the activities related to pre-sales, sales, post-sales and marketing aimed to German speaking countries and the USA -Negotiating and giving offers to inquiries -Informing production planning department -Hedging the raw materials and currency for the accepted orders -Realizing delivery and post delivery operations of the produced goods. -Analysing new product opportunities -Planning and realization of business visits -Budgeting and reporting

Education

Boğaziçi University

Boğaziçi University

LinkedIn

Business Administration

1994 - 1999 · 5 yrs

with focus on Marketing

Toloy Tanridagli's Contact Information

Email

******@***.com

Phone

(**) *** ****

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