julian thomas

freelance brand communications consultant

About

WHO I AM: With a creative and strategic mindset, I am proud to call myself an experienced brand storyteller. I thoroughly enjoy applying my obsession with culture and human connection to produce impactful results that drives brand awareness and delivers an increase in business development for organizations that dare to think outside of the box. I am constantly on the hunt for innovation in brand storytelling by acknowledging the need for quality content, authentic connections, and deliberate communication. I wholeheartedly enjoy communicating via a variety of mediums including public relations, experiential/event marketing, content marketing and social media management. My passion is creativity, my strength is strategy and my interest lies in impressions.

Country

united states

City

new york

Industry

public relations and communications

Skill

public relations, social media marketing, strategy, oral and written communication skills, brand awareness, media relations, copywriting, trade shows, visual merchandising, microsoft office, adobe creative suite, sales, mac and windows operating systems, apparel, communication, marketing, social media

Experience

account executive

turner

2014-6 - 2015-3 · 10 mos

* Managed media relations for assigned clients, mainly within the men’s fashion and contemporary apparel markets * Responsible for client relations and management within internal agency operations * Developed media assets per assigned client including media outreach strategies and press releases * Achieved brand coverage of assigned clients on media channels targeting various markets via creative pitches and established media relationships * Coordinated domestic logistics for media & consumer event/activations including travel, external vendors, budget management, and press outreach * Continued to maintain and build upon established relationships with media and other industry professionals

account executive

exposure

2012-8 - 2014-6 · 1 yr 11 mos

* Garnered media coverage for assigned clients within tiered fashion, lifestyle, and trade/industry publications * Provided creative insight on development of PR plans and strategies based on client initiatives * and programs, including product releases, campaign launches, event operations, and logistics * Developed creative and highly receptive campaign and brand pitches for targeted media * Tracked product inventory and thoroughly managed all product logistics in order to ensure that all appropriate press opportunities were successfully met * Reported on all achieved media coverage per assigned client to demonstrate achieved KPIs and ROI * Established and maintained healthy relationships with editors, stylists, industry influencers, and clients in hopes of future media opportunities

merchandise coordinator

winston retail

2010-5 - 2012-8 · 2 yrs 4 mos

* Drove sales and created brand awareness through the use of creative and strategic visual merchandising at various wholesale accounts * Ensured that clients' product was properly allocated and merchandised according to internal corporate standard * Provided and installed all retail marketing collateral to appropriate accounts * Maintained visual appearance of corporate showrooms of designated clients as well as other retail/wholesale marketing initiatives such as trade shows and media events * Reported to clients and senior management daily on any conflicts and opportunities when available with the brand's visual elements

marketing communications manager

guild mortgage

2015-3 - 2017-1 · 1 yr 11 mos

A design & build firm turned creative experiential marketing agency with offices in NYC, LA and PDX. Clients ranged from creative tech to retail, with an average activation budget of $100k. Responsible for all corporate communications for the agency, its executives, and publicity around internal and client initiatives. Thought leadership, industry awards, agency social media, speaking engagements, and internal events fell into my wheelhouse. Doubled social media presence through strategic planning, content curation, community management, and strong influencer relationships Managed all media relations for agency events and campaigns, resulting in over 60M+ earned media impressions within one year Developed all assets and coordinated logistics for award nominations and speaking opportunities for agency executives, including talking-points and speech-writing