Todd Potter

Long-term strategy, market positioning, major partnerships, and overall organizational growth.

Creating Great Experiences! Deep Blue Outdoors is your one stop shop for creating memorable experiences outdoors!

TKP Enterprises is a product development and design service company, working with individuals and companies in the Retail Store Fixture, Powersports and Consumer Products industries. Providing a full range of services to our customers. Contract Design and Manufacturing Services Inhouse design, manufacturing and product development services. SolidWorks professional, In House CNC services. Domestic and off shore sourcing Inventor Mentor Services - need help developing, designing, manufacturing or sourcing a new idea or product. Please feel free to reach out to me to discuss your needs. 30+ years of product development, business and branding implementation and development servcies.

Engineering Director at Carlson Fixtures a Division of Stein Industries, Inc.

• Responsible for continued development of the DirtWorks product line. • Responsible for design and execution of product line expansion from 20 SKU’s to over 30+ SKU’s while under my direction over 2-1/2 years. Responsible for production tooling verification, quality control and factory support. Supported ongoing production management. • Responsible for design of new retailer price point sensitive product line that aligned with margin requirements dictated by retailers. • Executed margin improvement initiatives to align with company minimum margin requirements. Facilitated the transition of the DirtWorks product line into the Kolpin Powersports company environment after the acquisition from Whirlwind Industries Inc. • Foreign and Domestic Sourcing – Identified and qualified manufacturing and tooling suppliers for margin improvement initiatives of the DirtWorks product line. Critical to the success of the corporate business strategy.

• Responsible for all aspects of business development, sourcing, marketing and sales of the DirtWorks product line. • Original Inventor and product developer of the Patented DirtWorks 3-Point Hitch System along with a complete line of ground engaging implements. • From single SKU to over 20 products in 2-1/2 years. • Established OEM relationships with most major ATV, UTV and Garden Tractor Manufacturers. • Sourced manufacturing solutions domestically for the product line. • Established distribution, dealer networks, OEM relationships. Contract negotiations with retailers, distributors, dealers and OEM’s. Developed all pricing structures at the retail, wholesale and OEM levels. Established relationships with OEM’s, retailers, dealers and distributors. • Developed a DirtWorks private label product line for the Polaris Ranger UTV for Polaris Industries, Inc. currently being sold through the Polaris dealer network.

• Worked closely with clients and company personnel to translate ideas and project requirements into working manufacturing process and documentation. • Travel throughout United States for onsite consultation and project oversight with clients and contractors. Provided on site verification of site conditions. Provided technical and design support to contractors and clients. • Provided technical and manufacturing support to project managers, estimators shop floor personnel.

• Retail, Commercial Millwork and Store Fixture graphic solutions provider.

• CAD department manager, Construction documentation, designer, drafter, CNC programmer.