Todd Ernst

• Transforming peoples minds, bodies and spirits through fitness • Responsible for oversight of multiple clubs-operations, to ensure positive member experiences and financial success • Inspiring others, both internally and externally, to set and achieve goals beyond what they believe to be attainable • Developing employees and managers into successful leaders

• Transforming peoples minds, bodies and spirits through fitness • Inspiring others, both internally and externally, to set and achieve goals beyond what they believe to be attainable • Managing and developing employees into successful leaders • Responsible for oversight of day-to-day club operations, to ensure positive member experience and a financially successful club

• Built in-house agency from the ground up and saved over $2 million in 2013 by maintaining all creative internally • Successfully developed and re-branded our corporation within six months • Redesigned, developed and branded all websites increasing google rankings and online bookings • Designed, branded and successfully launched corporate loyalty program (A-Play Club) • Developed and implemented new internal procedures which increased productivity by 40% • Implemented creative management software to track and report on all workflow • Established and managed all brand standards/guidelines (individual property and corporate), which included colors, fonts, proper usage, copy tone, tagline usage and one sheets for distribution • Oversaw day-to-day operations for all creative services (account management, copywriting, email, web, video, print) • Conceptualized, designed, developed and implemented campaigns for 13 casinos, as well as corporate initiatives (branding and promotional) • Maintained all vendor communications, project production timelines and bid processes • Researched, evaluated and was decision-maker for all production companies used • Established and maintained all working relationships with each production company • Selected talent and directed all shoots (Photo & Video) • Producer of all radio and television spots

Responsible for the creative conceptualization, coordination, production and brand management of 5 casinos located within Nevada and Atlantic City. Oversaw Creative Services staff of 15. Lead the development, management and production of all creative design and brand guidelines; including broadcast, photography, print, digital, e-commerce and direct mail. • Effectively hired and developed the creative staff to accomplish an increased workload while reducing labor costs by 30% • Established and managed all brand standards/guidelines (individual property and corporate), which included colors, fonts, proper usage, copy tone, tagline usage and one sheets for distribution • Brand approval for all external usage and communication (print, web, media, DM, PR, email, email signatures, third party vendors, media placement, press releases) • Led Creative Marketing meetings and presentations; Weekly with each property, monthly with property GMs, and quarterly with SVP of Marketing to review new Marketing efforts (Creative, Media & Direct Mail), strategy, current project status and previous results • Management of all video displays (Marquee, Plasmas, In-room channels) • Established and maintained all working relationships with each production company • Handled all project/production bids • Organized timelines and was liaison between vendor and client, for all video and photo shoots • Selected talent and directed all shoots (Photo & Video) • Producer of all radio and television spots

Responsible for concept, design and production of all print, as well as TV and radio projects. Tracked and oversaw each agency job from concept to completion. Clients included: Las Vegas Harley Davidson, Givaudan Fragrance, SafePlace, Stratosphere Hotel Casino, Cache Creek Casino Resort

Designed all corporate promotions as well as individual casino promotions for 5 properties. Collaborated with Art and Creative Directors to facilitate all print jobs and photo shoots.