Toby Vogels
Product Lead, IG Stories Ranking @ Instagram
About
Seasoned product leader (12+ years PM, 6+ years people management) with deep expertise in building and scaling AI/ML products, impactful consumer products, and advertising solutions at companies like Meta and Yahoo. Proven ability to lead cross-functional teams, drive 0-to-1 initiatives, influence c-suite leadership decisions, and deliver significant revenue growth in large-scale tech environments. Key Experience & Impact: - Drove $400M+ revenue growth in SMB advertising at Meta, influencing c-suite decisions within a $5B+ product line serving 10M+ advertisers. - Launched key 0-to-1 products (e.g. new Facebook Ads AI tools, WhatsApp advertising solutions, Facebook Boost Reels, Messenger SMB ad experiences) and developed multi-year platform strategies. - Led the ML platform team at Yahoo that enabled machine learning across the entire company, impacting 800M+ monthly users at Yahoo. - Led large cross-functional organizations (100+ engineers) and built high-performing PM teams while fostering talent development through direct mentorship, community volunteering, and industry speaking engagements.
United States
San Francisco Bay Area
Internet
AI/Machine Learning Product Development, Advertising Technology, Product Strategy, Cross-Functional Leadership, Product Management, Strategy, Leadership, Product Development, Go-to-market Strategy, Mobile Technology, SEO, Mobile Applications, Project Management, Data Analysis, Analytics, Agile Methodologies, Product Launch, Entrepreneurship, Software Development, Business Planning
Experience
Product Lead, IG Stories Ranking
San Francisco Bay Area
Product Lead, SMB Core Ads Experiences
Meta
San Francisco Bay Area
With an expanded product scope within Meta’s monetization organization, I led product efforts impacting a 10M+ SMB advertiser base and $5B+ annual revenue products, and directly drove over $400M in ad revenue growth. Spearheaded Meta’s SMB ad personalization strategy, launching AI-powered tools and workflow automations as well as ML recommendations. Drove 0-to-1 product launches, including WhatsApp ad tools, Marketplace advertiser experiences, and Messenger ad interfaces. Influenced senior leadership on monetization priorities and served as Facebook DRI for a multi-year strategic partnership initiative with Apple.
Product Lead, Facebook Lightweight Ad Interfaces
Meta
San Francisco Bay Area
Led product for Facebook’s lightweight advertising interfaces, including Boost and Ad Center, growing the SMB advertiser base by 200K+. Developed a multi-year strategy for advertiser campaign creation and management tools, launched ML-powered ad recommendations, built campaign automation products, and introduced new formats like Boost Reels and Stories to expand advertiser reach and ROI.
Director of Product Management, ML Personalization & Media Platforms
Yahoo
San Francisco Bay Area
Head of product for ML personalization & media platforms at Yahoo. Managed a team of 6 PMs and worked cross-functionally with 100+ engineers, building horizontal platform products that power different experiences across the Yahoo ecosystem (including Yahoo.com, Yahoo News, Yahoo Finance, Yahoo Mail, TechCrunch, etc). My team built machine-learning and algorithmic personalization platforms to serve and rank content and experiences for 800M+ monthly users. Other platforms that I led include publishing platforms, content management systems, and notifications.
Sr. Manager, Product Management | Media Systems & Personalization
Yahoo
San Francisco Bay Area
Oversaw our media system and personalization products while managing a team of PMs. Led product for personalization, publishing (including content creation, media ingestion, media syndication, content management, content programming), and horizontal notification products across Yahoo.
Sr. Manager, Product Management | Content Experiences
Yahoo
San Francisco Bay Area
Led a product team building content experiences (content pages, interactivity, media commerce) across media brands including Yahoo.com, Yahoo News, HuffPost, Yahoo Sports, and more. Led strategy for Yahoo’s largest community product, Yahoo comments, and investment decisions into increasing community engagement.
Product Manager, International Media Brands
Yahoo
San Francisco Bay Area
Managed internationalization of core Yahoo media products for APAC, EMEA, Canada and LATAM. Built and launched new international media products such as Yahoo Cricket in India.
Product Growth/Mobile Developer Evangelist, Flurry Analytics
Yahoo
San Francisco Bay Area
Managed product growth for the mobile analytics platform Flurry and developed the product's go-to market strategy.
Director of Product & Growth
SafeRoom Technologies Inc.
San Francisco Bay Area
Managed product for the B2B mobile live-messaging application SafeRoom. Built a messenger that allows for secure company communication including ephemeral messaging functionality and end-to-end encryption.
CEO & Co-founder
Pfiff Media
San Francisco Bay Area
Built a two-sided content marketplace that connects businesses with content creators. Led a team of marketers, sales managers, designers, and engineers to bring the Pfiff Media platform to writers and businesses.
Product Manager
Twyxt
San Francisco Bay Area
Managed product for the mobile messaging application Twyxt. Developed a product strategy and built an encrypted messenger for iOS and Android.
Education
University of Hamburg
Business & Media Management
Middlesex University
Media Production
UC Irvine
Practical Product Management
http://www.pragmaticmarketing.com/
General Assembly
Product Management
Toby Vogels's Contact Information
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