Tobias Maximilian Hess

• Driving the marketing strategy for the e-commerce brands bike-mailorder.com and platzangst.com • Establishment of a state-of-the-art performance marketing setup (Paid Social & SEA) with S2S tracking and margin-based steering • Building marketing reporting & controlling structures and setting up a joint campaign plan with Procurement and Tech • Leading the marketing team and creative processes, ensuring innovative campaigns and sustainable growth • Managing CRM, SEO and strategic partnerships to ensure sustainable growth and customer retention

•Led CRM, E-Mail Marketing, Direct Marketing, and Partnerships teams with full strategic and disciplinary responsibility •Developed and executed the CRM strategy to strengthen customer retention and satisfaction through data-driven insights and segmentation •Conceived and launched hessnatur’s first loyalty program (“hessnatur friends”), built from scratch as a central retention driver •Drove cross-department collaboration with Marketing and IT to align campaigns and deliver growth

• Acquisition of new partnerships in finance sector, high reach internet platforms, media houses • Established marketing channel Field Marketing • Further development of existing partnership integrations • Adoption of new marketing channels like telephone marketing, lead generation, e-mail marketing • Supervision of daily operations • Supervision of partner campaign management • Business & product ownership of paid marketing tech stream

• Budgeting of offline and partnership channels across 7 countries • Key Account Management • Acquisition of new partnerships in the area of display advertising, retargeting, e-mail marketing, influencer/ content publishers, TV, meta searches • Supervision of daily operations (reportings, data analysis, payouts) • Technical configuration of private network (cookie switch, conversion events, attribution priorities, basket freeze) • Supervision of partner campaign management • Business ownership of partnership related products

• Offline cooperations (parcel inserts, flyering, voucher booklets, magazines, showrooms) • Implementation of an advanced global commission models (analysis, simulation, technical implementation in all international affiliate networks) • Partner program launch in new countires • Assistant Team Lead • Automation of daily reportings with power pivot and vba

Online marketing consulting on project basis

• All kinds of status quo reporting • Partner acquisition and account management • Fraudmanagement • Creation of new commission models • Creation and planning of affiliate newsletters

• Support of all Online Marketing activities: SEA, SEO, Social Media • Maintenance of company's website • Competitor analysis • Translations • Creation and planning of customers e-mail marketing campaigns • Client acquisition and client liaison