Mike Reinhart

MessageWorks Positioning Intelligence Operating System is a powerful, shared system for B2B go-to-market teams. It defines, centralizes and structures a company’s positioning, target markets, and personas, and then uses that foundation to generate content, test messaging with synthetic audiences, and keep every asset aligned to the same core narrative.

New Security Product category creation and GTM strategy.

Enabling organizations of all sizes with a full spectrum of product marketing related needs including - Brand/Product Positioning & Messaging - Market & Competitive Research - Go-to-Market Strategy - Content Strategy - Digital Marketing - Sales/Channel Enablement - Analyst/Investor/Public Relations - Lead Generation - Event Marketing - etc.

-Recreated positioning and messaging for new market and category for security and compliance solutions associated with modern software applications (Apps) -Go-to-market strategy development, implementation, and management for SaaS-based solutions -CXO level ongoing engagements thought leadership and customer advisory board management -Sales, and Sales Engineering enablement -Management, direction, and creation of all outbound marketing content and assets including website, blog, tradeshow messaging, whitepapers, datasheets, etc.

• Expanded product focus to include security & compliance category • New product go-to-market strategy development, management and enablement • CXO engagements, thought leadership and user group management • Internal team, Sales, Sales Engineering, Channel and partner development and enablement • Management and direction of all marketing content and assets including website, blog, tradeshow messaging, whitepapers, data sheets, etc.

Drove all global product marketing strategies and initiatives associated with newly acquired Security Information & Event Management (FortiSIEM) product line. Increased pipeline 25x post acquisition.

(Acquired by Fortinet) Head of all Marketing strategies, initiatives, and success orientation, including: Positioning & Messaging, Global GTM Strategy, Channel Recruitment/Development, Analyst & Press Relations, Business Development, New Product Launches, Pre-Sales Team (SDR/BDR) Management, Thought Leadership, Public Speaking Engagements, etc.