Thomas Shields

Leading product marketing at the #1 AI search and discovery platform for enterprise brands, manufacturers, and retailers

Superside is the leading Creative-as-a-Service (CaaS) company that helps over 450 ambitious brands get great design and creative done at scale. With our design subscription service, marketing and creative teams can unbottleneck design, move faster and drive more reliable creative performance. We help the world's leading companies like Google, Meta, Amazon, Salesforce, Red Bull and Boston Consulting Group with advertising creative, brand design, video production and more. No longer chained to over-taxed in-house creative teams, our customers reduce costs and move quickly with infinite scale.

Matcha is the turnkey content marketing solution for small and growing lifestyle brands. We help marketers solve the content supply problem, allowing them to publish more frequently and cost-effectively. Our robust content analytics let marketers easily learn more about their audiences and show the value of content marketing.

As the leading account-based marketing platform, Terminus enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale. More than 200 businesses use Terminus to execute account-based strategies and automate targeted campaigns across multiple channels including Salesforce, PGi, Silverpop, Gainsight, Vidyard, Domo, and NetSuite.

As the first full-time marketing hire (#6 overall), I helped Curriculet, a venture-backed education technology start-up with a freemium reading platform for the K-12+ market, rapidly expand through implementing a variety of growth marketing strategies. I focused on improving the entire user and customer journey from acquisition through retention and played a key role in the development of the product. • Managed marketing efforts including strategy, user acquisition and engagement, design and execution of digital and blended campaigns, content marketing, event marketing, and product launches, resulting in 6x user growth, 2x increase in engagement, and initial revenue. • Led initiative to establish company-wide KPIs and communicated progress against metrics to executive team, technical product manager, and developers. • Gathered user insights through data analysis – SQL, Google Analytics, and Mixpanel – and qualitative feedback – surveys, interviews, and support messages; collaborated with technical product manager to define features and product roadmap. • Developed product positioning, market landscape, and competitive analysis to inform marketing strategy, tactics, and branding. • Supported sales with lead generation, marketing materials, in-person and web presentations, and customer visits. • Oversaw customer support and implemented new help processes that improved response times by more than 50% and decreased need for engineering resources. • Planned and executed strategy for more than 10 conferences including presentations and panel discussions. Successfully developed a SxSWEDU panel discussion for CEO as part of product launch.

I helped clients on product marketing, digital marketing, and data analysis. Select results include: • Deterred non-profit CEO from launching for-profit digital education product after conducting feasibility and market analysis. • Recommended digital marketing strategy for The CMO Survey, improving website design, social media presence, and blog. • Analyzed survey data for The CMO Survey to identify trends in marketing behavior.

As an MBA Intern in Global Supply Management with the Wireless and RF Procurement Team, I successfully: • Developed recommendations for improving RF components qualification process and worked to build support across operations, engineering, and QA leadership, resulting in adoption for the launch of the iPhone 5s/5c lines. Conducted user interviews, process mapping analysis, and rapid prototyping to identify solutions and build internal support. • Built a database solution for multi-billion dollar procurement team to improve and automate negotiation intelligence, management reporting, and component tracking. • Designed risk analysis tool and accompanying infographics to improve supply chain risk mitigation planning and supply disruption response for the 4G LTE components on the iPhone 5s/5c.

As the Director of Corporate and Foundation Relations at KIPP DC, a high performing charter school network serving more than 2,500 students in Washington, DC: • Led strategic planning, lead generation, pitching, partner development, and relationship management for large foundations as well as federal and local government contracts, resulting in $6 million raised, exceeding annual goal by 50%. • Set and executed communication strategy to promote KIPP DC’s best-in-class education program, defining tone of voice, messaging, and content to shape KIPP DC’s brand image for external constituents. • Evangelized KIPP DC to senior leadership of Fortune 500 companies, national foundations, and local businesses. • Founded and led Associate Board, a group of mid-career professionals committed to promoting the mission of KIPP DC.

As a middle school teacher at unique 6 - 12th grade charter school in the heart of Denver: • Conducted student data analysis and created English curriculum responsive to the needs of low-income students resulting in the highest test score growth in the school. Selected by colleagues for annual excellence in teaching award. • Designed and delivered quarterly professional development presentations on student data analysis, long-term planning techniques, and community building for staff of 30 teachers. • Developed teaching tools to assist middle and high school teachers with classroom management, team building, assessment, and content delivery.