Tleuzhan Turgumbayev

Leading the e-commerce strategy for the "Kus & Vkus" brand and semi-finished product lines across major digital platforms in Kazakhstan. • Developed and executed the e-commerce channel strategy across major online platforms including MagnumGO, Kaspi, Arbuz, Airba, and other digital marketplaces. • Directed end-to-end processes for online sales: from product listing and catalogue management to pricing, promotions, and logistics/fulfillment partnerships. • Collaborated cross-functionally with marketing, product development, and supply-chain teams to ensure seamless brand availability across digital channels. • Introduced data-driven dashboards and KPIs (basket size, conversion rate, repeat purchase rate, channel ROI) to monitor and optimize performance. • Launched targeted promotional campaigns and digital-exclusive bundles that drove incremental growth in online share. • Negotiated and managed partner relationships with major marketplace platforms to secure favorable positioning and service-level commitments.

Experienced e-commerce leader with a proven track record in building and scaling online sales channels for Konka, an international brand in consumer electronics and home appliances. Responsible for the strategic and operational management of all online platforms, including major marketplaces (Ozon, Wildberries, Yandex Market, etc.), e-commerce, digital distribution, CRM marketing, and performance advertising. • Building and scaling online sales from the ground up • Launching and optimizing presence on top marketplaces and digital platforms • Assortment planning, pricing strategy, and category management • Data-driven performance analysis, KPI tracking, and ROI optimization • Team leadership and direct coordination with manufacturers and suppliers • Focused on driving sales growth, strengthening brand positioning in Russia and the CIS, implementing innovative e-commerce solutions, and enhancing the end-to-end digital customer journey. • Open to knowledge exchange, collaboration, and professional dialogue in the e-commerce and consumer tech space.

High-impact E-commerce Leader at HONOR, dedicated to shaping the future of tech retail. I specialize in launching cutting-edge consumer electronics and building robust digital sales ecosystems. By merging data-driven performance marketing with strategic marketplace partnerships, I bridge the gap between innovative technology and the modern consumer. Passionate about gadgets, digital transformation, and delivering a seamless "O2O" (Online-to-Offline) brand experience. • GTM (Go-to-Market) Strategy: Leading the E-commerce launch strategies for flagship smartphones, laptops, and wearables, ensuring maximum market penetration and "day-one" sales impact. • Strategic Partnerships: Managing high-level relationships with key regional marketplaces and tech retailers (Kaspi.kz, Mechta, Technodom, Evrika), optimizing brand zones and conversion rates. • Ecosystem Development: Driving cross-category sales (1+8+N strategy), focusing on building a connected HONOR ecosystem for the end-user through bundled offers and loyalty programs. • Digital Marketing & ROAS: Overseeing performance marketing budgets, social commerce initiatives, and search engine optimization (SEO) to maximize ROI across all digital storefronts. • Inventory & Demand Planning: Collaborating with supply chain teams to ensure optimal stock levels during high-traffic periods like Black Friday, New Year, and major product reveals. • User Experience (UX) Optimization: Continuous monitoring of the digital path-to-purchase, enhancing product pages, and implementing localized content strategies to improve customer satisfaction and Brand Power.

Data-driven Senior Product Manager at Samsung Electronics, focused on building world-class e-commerce experiences for the Central Asia market. I specialize in the intersection of technology, consumer electronics, and digital retail. My mission is to enhance the Samsung ecosystem by developing seamless, user-centric digital products that bridge the gap between complex hardware and intuitive online shopping. From optimizing checkout funnels to scaling D2C platforms, I leverage deep analytical insights to drive growth and brand loyalty. • Product Roadmap Ownership: Define and execute the long-term product vision for Samsung’s digital storefronts (Samsung.kz), prioritizing features based on business value, user needs, and regional market trends. • Conversion Rate Optimization (CRO): Leading cross-functional teams (UX/UI, Engineering, Marketing) to identify and resolve friction points in the purchase funnel, resulting in a [X]% increase in conversion rate. • Ecosystem Integration: Managing the digital integration of specialized services, including Samsung Trade-in, Samsung Care+, and Financing solutions, to provide a comprehensive "one-stop-shop" experience. • Data-Driven Decision Making: Utilizing advanced analytics (Google Analytics 4, Hotjar, SQL) and A/B testing frameworks to validate product hypotheses and optimize the user journey. • Local Market Localization: Adapting global Samsung product standards to the specific needs of the Central Asian market, including integration with local payment gateways and delivery services. • Stakeholder Management: Orchestrating collaboration between regional HQ and local departments to ensure brand consistency and technical excellence across all digital touchpoints.

• Achieve Sales Management Plan • Full responsible for Home Appliances category on website • Stock Management • Launch & develop promo activities • Prepare Sales plans • Prepare Reports for HQ • Preparing & actualization product pages • PSI Management

Led a team of Account Managers to scale sales and optimize marketplace partner experience for Halyk Market. • Leadership: Led a team of Account Managers, prioritizing strategic initiatives and defining success criteria for selling partners in a dynamic environment. • Product Improvement: Identified feature enhancements and new product opportunities based on data analysis and API integrations. • Strategic Partnerships: Managed relationships with major electronics retailers (Sulpak, Alser, Fora) and aligned growth initiatives with internal departments. • Utilized JIRA for managing requests, tickets, and product improvement cycles.

• B2B Sales • Provide IT Solutions of Integration & Development • Work with vendors (Cisco, Huawei, VMware & etc.) • Sale IT & Security Trainings • Conducted sales calls with existing and new customers. • Identified customer needs and preferences. • Developed relationships with customer base. • Conducted market research on competing firms. • Met sales and quality targets on a consistent basis. • Coordinated project meetings with suppliers, vendors and other parties • Assigned tasks to the executive teams and follow up to ensure that the tasks are being completed in a timely manner • Prepared marketing strategy for short-term and long-term campaigns • Coordinated compliance of suppliers, vendors and other parties with the corporate policies, brand books & etc • Working with KZ & non-KZ Regions (Kyrgyzstan, Uzbekistan, Russia) • Prepared various reports, documents and presentations for various internal and external stakeholders

B2B Sales • Placed calls to new and current business customers • Presented customer service support to customers • Coaching and manage sales specialists • Achieved sales goals and quality targets • Prepared various reports, documents and presentations for various internal and external stakeholders

Provided customers with all required account services such as making loan payments and managing deposits and withdrawals. • Working hard to market and sell banks products like mortgages, loans and insurance etc. • Maintained records of all cashier and traveler checks and prepared reports on all transactions. • Monitored new services of banks and informed same to customers and assisted customer with a representative if required. • Coordinated with various teams and ensured achievement of optimal level growth. • Analyzed and evaluated the accuracy of accounting systems and procedures • Prepared various reports, documents and presentations for various internal and external stakeholders • Collaborated with customers individually to help them get the most out of their accounts and understand the features offered. • Achieved sales goals and quality targets