Tan Jun Long, Jason

• Responsible for paid, organic (AI Search & Traditional SEO) & lifecycle marketing on a regional level (United States & Singapore) across multiple product verticals such as alternative private investments, structured products, public markets portfolios, financial advisory & more • Build and execute acquisition strategies for target audiences driving key metrics from lead creation, KYC completion & portfolio funding amounts

• Responsible for end-to-end performance marketing on a regional level (Singapore, Hong Kong and Australia markets) for Syfe driving new user acquisitions for investment portfolios and brokerage products • Lead strategy and operation of end-to-end performance media strategy (goals, channels, creatives, budgets and overall marketing mix) for Syfe’s core business

• Built performance marketing function from scratch in the Singapore market across >10 paid channels to drive new user acquisitions for investment portfolios • Owned end-to-end campaign management, analysis & performance reporting to senior management (i.e. CPC, CPA and CAC)

• Report to Group Head of Digital Acquisitions and manages performance marketing in the Singapore market • Responsible for media buying, channel budgeting & creative strategies for MoneySmart’s 6 different product verticals • Primary point of contact for performance marketing, with external account managers and internal planning teams, leading a team of 1 • Worked closely with cross-functional marketing team, business teams, and product teams to drive local market growth that includes lead generation through always-on and tactical campaigns

• Established the entire paid media account structure, optimisation plans and testing agendas • Managed entire digital media planning, buying, budgeting & pricing strategies • Trained and mentored 2 junior performance marketers existing marketing operations and best practices

• Responsible of management of performance marketing campaigns for all 5 product verticals across all major media platforms (Google Ads, YouTube, Facebook, Bing) • Scaled marketing spend while maintaining efficiencies (3.3x more conversions, 30% lower cost of acquisitions, 4x increase in GP, 2x more spend) through testing of insights, creatives, audiences • Collaborate with the creative team on all campaign materials, including landing pages and site banners

• Handled performance marketing campaigns across major media platforms (Google Ads, GDN, App Campaigns, YouTube & Facebook) • Part of a team that ran tactical sales campaign that increased leads by 2x at the same budget