TJ Jiwan

Founder & Chief Executive Officer @ TRAIL Family of Businesses

About

With over 20 years of experience building businesses and guiding leaders, I help individuals and organizations embrace transformation with clarity and purpose. I’ve dedicated my career to launching both people and businesses forward. Whether you’re an aspiring entrepreneur, a growth-focused executive, or a team looking to level up, I bring the tools, strategies, and energy needed to bridge the gap between where you are and where you want to be. My approach blends proven business insights with contagious enthusiasm and deep intentionality. I don’t just consult—I partner with you to unlock potential, drive results, and create meaningful impact. What I Do: • Equip leaders and teams with the mindset and systems for growth • Help entrepreneurs launch and scale their businesses • Inspire individuals to lead with clarity, courage, and conviction Based in Milton, GA, I share life and business with my incredible wife, Alia, and our three amazing kids—my greatest accomplishment and daily inspiration. Let’s connect. Whether you’re growing a business or evolving as a leader, I’d love to be part of your journey.

Country

United States

City

Alpharetta

Industry

Real Estate

Skill

Financial Recruiting, Financial Services, Retirement, Management, Employee Benefits, Insurance, Life Insurance, Coaching, Finance, Technical Recruiting, Disability Insurance, Sales, IRAs, Fixed Annuities, Marketing, Team Building, Retirement Planning, Strategic Planning, Microsoft Office, Leadership

Experience

Founder & Chief Executive Officer

TRAIL Family of Businesses

2020-3 - Present · 6 yrs 7 mos

Conglomerate of Franchise & Non- Franchised Businesses and Real Estate owned by TJ Jiwan and wife, friend and business partner Alia Rasheed.

Chief Executive Officer

Namkeen

2025-7 - Present · 1 yr 3 mos

As CEO, I lead the strategic growth of our franchise network, driving expansion into high-potential markets and building strong partnerships with qualified franchisees. I oversee the entire franchise development lifecycle — from market analysis and lead generation to franchisee recruitment, onboarding, and long-term growth planning. My role involves collaborating across departments, including legal, marketing, operations, and finance, to ensure a seamless and scalable franchise model. With a focus on quality over quantity, I’m committed to growing the brand with the right partners, in the right markets, at the right time.

Multi-Unit Franchise Owner

Primrose Schools

2022-7 - Present · 4 yrs 3 mos

Founder & CEO

Little Sprouts Schools

2022-7 - Present · 4 yrs 3 mos

Founder & Chief Executive Officer

TRAIL Hand Wash Company

2023-5 - Present · 3 yrs 5 mos

Multi-Unit Franchise Owner

Massage Envy

2025-3 - Present · 1 yr 7 mos

Founder & CEO

Always Be Growing

2025-3 - Present · 1 yr 7 mos

Vice President & Owner

Cedar Spring Holdings

2014-1 - Present · 12 yrs 9 mos

General Agent

Guardian Life

2017-3 - 2020-2 · 3 yrs

Alpharetta

Registered Representative of Park Avenue Securities LLC (PAS). OSJ: 1085 POWERS PL, ALPHARETTA, GA 30009. Securities products offered through PAS, member FINRA, SIPC. General Agent of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is an indirect, wholly-owned subsidiary of Guardian. Moxy Financial Group is not an affiliate or subsidiary of PAS or Guardian. Guardian, its subsidiaries, agents, and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. Links to external sites are provided for your convenience in locating related information and services. Guardian, its subsidiaries, agents, and employees expressly disclaim any responsibility for and do not maintain, control, recommend, or endorse third-party sites, organizations, products, or services, and make no representation as to the completeness, suitability, or quality thereof.