TJ Rakowsky

- In addition to overlooking Partnership/YouTuber roster with 100M+ subscribers, now overlooking Enterprise roster with clients such as Nintendo, NYPost, Buzzfeed, ASUS, etc. - Establishing stronger Enterprise leads program to scale Enterprise roster from 15 to 100+ clients within the next ~16 months. - Overlooking Affiliate program and implementing quick changes within processes, funnels, etc to drive immediate growth. - Serving on the Senior Leadership Team, offering strategic insights to drive innovation, strengthen our position in the creator economy, and fuel vidIQ’s continued growth.

- Innovated a streamlined marketing funnel with a unique pricing structure, from idea to creation, that has grown MRR by ~3% within the first two months since launch. - Created a compelling percent-based offering around the funnel mentioned above and have signed 70+ YouTube partners within the first four months since launch, with a combined total of 80M+ subscribers. - Spearheaded the partnerships program from scratch leading to an additional $2M ARR within the first six months since launch. vidIQ (vidiq.com) is a SaaS-based online education platform that offers video analytics, data, and artificial intelligence tools for over 20 million creators, with notable investments from Mark Cuban, Scott Banister, Chris Sacca, and others.

- Contracted by top ranked NFL agency to build a merchandise line for 'The Return' of Cam Akers from the Los Angeles Rams, two weeks prior to Super Bowl LVI. - Built the website via Shopify, sourced the merchandise, and outsourced fulfillment while Cam Akers promoted the merchandise line across his Instagram/Twitter to an audience of 250K+. - Launched a geo-targeted Google AdWords campaign in order to increase website traffic and discoverability.

- Co-founded B2C men’s skincare startup from idea to creation (in college) and partnered with a YouTuber with 3M+ subscribers, Jesse James West, in order to market product and create an engaged audience. - Established the LLC, registered required licenses, sourced products, worked on supply chain, and facilitated fulfillment center. - Post-launch worked on global supply chain, financials, product development, and managed our e-commerce presence and website integration to ensure a smooth experience for customers through Shopify and a team of developers. - Innovated a percent-based influencer marketing strategy with over 50+ fitness influencers along with 10+ Big Ten NCAA athletes. - Generated over six-figures in sales within first seven months and have since exited the partnership.

- Invited by Lehigh's Director of Entrepreneurship to provide a guest lecture on innovative digital marketing strategies to a mid-level entrepreneurship class.

- Innovated a self-developed Twitter marketing strategy that generated a record high in daily website traffic. PPE4ALL is an initiative under a non-profit organization that provides personal protective equipment nationwide to those who need it most.