Tiziana Temerario

Leading the HOKA marketing strategy and team in Italy, building and strengthening the brand throughout all channels, driving awareness, and fostering brand love across the market.

Currently responsible for coordinating the Field Experience Representatives (FERs) team across Italy and for developing the marketing strategy and activation plans for the entire wholesale network of Italian retailers. Key Responsibilities: • Strategic planning and execution of marketing initiatives for the wholesale channel • Budget management for trade marketing activities • Design and implementation of brand activations to boost awareness, generate demand, and support sell-out (e.g. product trials, demo runs) • Seasonal planning and delivery of in-store staff training programs • Development and distribution of sell-in tools for the Sales Team on a seasonal basis • Integration of local athletes into a cohesive field experience strategy • Execution of targeted brand awareness campaigns in key cities

Responsable for developing and executing the marketing plans for Brooks' retail partners, offline and online, working closely with Marketing and Sales teams to ensure a smooth delivery of seasonal campaigns. Main activities: - Execute retail plans to ensure the best in class support to Brooks retail partners online and offline - Activate integrated marketing plans for account segments aligned to the seasonal demand and sales plans for Italy - Coordinate execution of agreed seasonal retail marketing and 'always on' POS programs across in-store and digital channels, ensuring activation plans are delivered on time and within budget - Manage product orders (Staff, PR & Influencer samples) and liaise with clients on delivery - Track and report on campaign execution, ROI, KPIs, build monthly retail reports - Monitor and action on budget planning process and Marketing budget reports throughout the year - Integrate and armonize data analysis across different teams (Business Planning, Sales, Marketing, Retail) - Maintain retail client relationships with buyers and marketing teams becoming point of reference for partners across the territory - Coordinate in-store communication and delivery of sell-in tools - Provide hands-on support to the wider marketing team across Digital Media, PR, Influencers, Events and eCommerce as required - Support direct to runner and retailers event productions and executions, plan event roll-outs and required resources, supervise event execution and social media engagement on spot (running events & athletes sponsoring events) - Gathering and evaluate market research, reports summarization and presentation to the Italy Marketing and Leadership Team; development and implementation of supplementary market research for Italy

Report and support the Global Marketing Director to develop marketing strategy and execute advertising campaigns accordingly. Budget management, measurement and monitoring of KPIs. Follow-up of communication tools and projects during Fairs and Exhibitions worldwide.

Marketing and media planing, implementation, monitoring, reporting directly to the Marketing Director for the market EMEA.

Dept of Economics, Management and Business Law

Online newspaper with news, politics, sport and events. I write mainly about music and culture, with reviews,live reports and interviews.

This course provides me with all the statistical tools for market analysis and basic knowledge of softwares like SPSS and SAS in order to correctly take marketing decisions. Final thesis: "The Effect of Modality of Preference Expression on Food Choice: a Study on Children and Adolescents"​ - Grade: 8 Extra activities: Winner team of International Marketing Challenge: "How can Philips make the Multicooker concept in the Netherlands equally successful as in the Eastern Europe?" We carried a complete marketing research across two markets (France and Netherlands). We developed data and extract information in order to provide Philips with our managerial recommendations. Only 3 winning teams were selected among 30 and we had the chance to present our project in front of the managers at the Philips HQ in Amsterdam.

Study module focused on international marketing issues and visits to companies of many industries (furniture, food & drink, logistics, tourism).