Tiziana Giovani

Senior Consumer & Market Insight professional with 30+ years of experience in market research, consumer understanding and strategic consulting, combining strong analytical expertise with extensive experience in senior stakeholder and client management. Proven track record of partnering with senior leadership and international organisations to translate consumer, market and research evidence into actionable recommendations supporting business growth, innovation and brand development. Nearly 30 years of experience, managing complex client relationships from business briefing and research design through analysis, synthesis and senior-level presentation. Since 2017, working within the Ferrero Group, providing strategic Consumer & Market Insight support across major categories including Snacks, Bakery, Biscuits and Ice Cream. Strong expertise in innovation and NPD, brand strategy, communication, consumer segmentation, pricing, concept and product testing, forecasting and category understanding. Recognised for a proactive, pragmatic and collaborative leadership style, with a strong focus on business impact, quality and stakeholder engagement.